Don’t trust that 5-star review or rating on Amazon to make up your mind about a product. There’s a good chance it’s a fake (i.e. a commissioned review by the seller). The only way to find a true opinion is to learn how to spot these fakes. Amazon has faced this problem for some time now. The online retail giant has even filed a few lawsuits against companies that provide these fake review services. But it’s an uphill battle, and one that Amazon probably won’t win. There is an entire world of scammers trying to manipulate Amazon’s reviews and ratings….
Read the full article: How to Spot Fake Reviews on Amazon