Netflix subscribers react to news of a 9% price increase

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  • The most popular package is increasing from £7.49 ($10) to £7.99 ($11)/month
  • And the 4K plan is going up to £9.99 ($14) from £8.99 ($12) a month
  • Several people have tweeted, suggesting Netflix should broaden its selection
  • Em Henderson wrote: ‘I like how Netflix waited until Stranger Things 2 premiered to tell their customers that they’re upping their price. Cool’

Shivali Best For Mailonline

Netflix has emailed its users to inform them of a 10 per cent price increase for its most popular video streaming plan. 

The increase will take effect from mid-November, when Netflix will start charging £7.99 ($11 in the US) per month instead of £7.49 ($10 in the US) for a plan that includes HD and allows people to simultaneously watch programs on two different devices.

Several people have taken to Twitter to express their annoyance, with many claiming that Netflix should improve its selection in response to the price increase.

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Netflix has emailed its users to inform them of a 10 per cent price increase for its most popular video streaming plan

Netflix has emailed its users to inform them of a 10 per cent price increase for its most popular video streaming plan

Netflix has emailed its users to inform them of a 10 per cent price increase for its most popular video streaming plan

NETFLIX’S NEW PRICES

The increase will take effect from December 1, when Netflix will start charging £7.99 ($11 in the US) per month instead of £7.49 ($10 in the US) for a plan that includes HD and allows people to simultaneously watch programs on two different devices. 

The price for a plan that includes ultra-high definition, or 4K, video, and allows users to watch simultaneously on four different devices, is going up to £9.99 ($14 in the US) from £8.99 ($12 in the US) a month. 

A plan that limits subscribers to one screen at a time without high-definition will remain at £5.99 ($8 in the US) a month. 

Netflix started emailing its users this week to notify them of the price increase. 

The email reads: ‘The cost of your Netflix membership will increase on Friday, December 1st 2017. 

‘Why? So we can add more of what you like to watch. 

‘Awesome entertainment built around you is what we’re all about. 

‘We’ve enhanced our features so you can download your favourites and watch without WiFi, too.’ 

The price for a plan that includes ultra-high definition, or 4K, video, and allows users to watch simultaneously on four different devices, is going up to £9.99 ($14 in the US) from £8.99 ($12 in the US) a month.

A plan that limits subscribers to one screen at a time without high-definition will remain at £5.99 ($8 in the US) a month.

A spokesperson for Netflix said: ‘From time to time, Netflix plans and pricing are adjusted as we add more exclusive TV shows and movies, introduce new product features and improve the overall Netflix experience to help members find something great to watch even faster.

Several people have taken to Twitter to express their annoyance at the price increase - which is the first in two years. Bethany McFarland tweeted: 'WHY is the price of Netflix going up again I literally pay £8 to watch 3 things'

Several people have taken to Twitter to express their annoyance at the price increase - which is the first in two years. Bethany McFarland tweeted: 'WHY is the price of Netflix going up again I literally pay £8 to watch 3 things'

Several people have taken to Twitter to express their annoyance at the price increase – which is the first in two years. Bethany McFarland tweeted: ‘WHY is the price of Netflix going up again I literally pay £8 to watch 3 things’

‘The price change will roll out to members over the course of the next several months.’

Customers can view and change their pricing in the account settings part of the app.

Several people have taken to Twitter to express their annoyance at the price increase – which is the first in two years. 

Bethany McFarland tweeted: ‘WHY is the price of Netflix going up again I literally pay £8 to watch 3 things.’ 

Em Henderson wrote: 'I like how Netflix waited until Stranger Things 2 premiered to tell their customers that they're upping their price. Cool'

Em Henderson wrote: 'I like how Netflix waited until Stranger Things 2 premiered to tell their customers that they're upping their price. Cool'

Em Henderson wrote: ‘I like how Netflix waited until Stranger Things 2 premiered to tell their customers that they’re upping their price. Cool’

Em Henderson wrote: ‘I like how Netflix waited until Stranger Things 2 premiered to tell their customers that they’re upping their price. Cool.’

Several others suggested that Netflix should improve its TV programme and film selection in response to the price increase.  

Emily Jay tweeted: ‘Wtf Netflix going up in price again, I ain’t paying £10 a month to watch White Chicks five times a month because there’s nothing else on.’

Several others suggested that Netflix should improve its TV programme and film selection in response to the price increase. Emily Jay tweeted: 'Wtf Netflix going up in price again, I ain't paying £10 a month to watch White Chicks five times a month because there's nothing else on'

Several others suggested that Netflix should improve its TV programme and film selection in response to the price increase. Emily Jay tweeted: 'Wtf Netflix going up in price again, I ain't paying £10 a month to watch White Chicks five times a month because there's nothing else on'

Several others suggested that Netflix should improve its TV programme and film selection in response to the price increase. Emily Jay tweeted: ‘Wtf Netflix going up in price again, I ain’t paying £10 a month to watch White Chicks five times a month because there’s nothing else on’

Yasminsymone added: 'I hope Netflix about to have some better movies since they raising the price'

Yasminsymone added: 'I hope Netflix about to have some better movies since they raising the price'

Yasminsymone added: ‘I hope Netflix about to have some better movies since they raising the price’

And Yasminsymone added: ‘I hope Netflix about to have some better movies since they raising the price.’ 

The price increases are being driven by Netflix’s desire to fatten its profit margins as it spends more money to finance a critically acclaimed slate of original programming that includes shows such as ‘House of Cards,’ ‘Orange Is The New Black,’ ‘Stranger Things,’ and ‘The Crown.’

Those series’ success helped Netflix land more Emmy award nominations than any TV network besides HBO this year. 

The price increases are being driven by Netflix's desire to fatten its profit margins as it spends more money to finance a critically acclaimed slate of original programming that includes Stranger Things

The price increases are being driven by Netflix's desire to fatten its profit margins as it spends more money to finance a critically acclaimed slate of original programming that includes Stranger Things

The price increases are being driven by Netflix’s desire to fatten its profit margins as it spends more money to finance a critically acclaimed slate of original programming that includes Stranger Things

But paying for exclusive TV series and films hasn’t been cheap. 

Netflix expects to spend $6 billion (£4.5 billion) a year alone on programming this year.

And the expenses are likely to rise as it competes against streaming rivals such as Amazon, Hulu, YouTube and, potentially, Apple for the rights to future shows and movies.