General Mills is launching a new “Lucky Charms” cereal that includes glazed cornflakes. However, these are not Kellogg’s Frosted Flakes, but General Mills’ own version of sweetened corn flakes. Still, cereal lovers will be getting Lucky Charms, a leprechaun-themed cereal featuring multi-colored marshmallows, and glazed corn flakes for the closet thing to a mashup of the two brands.
Despite some reports referring to the new blend as “Frosted Flakes Lucky Charms,” the cereal, which General Mills spokesman Mike Siemienas confirmed is being rolled out on grocery store shelves as of Jan. 3, 2018, does not incorporate Frosted Flakes, which is owned by Kellogg’s. So, do not confuse this new cereal as being a literal combination of the two cereal brands.
According to Teen Vogue, the cereal has already been spotted at Giant and ShopRite, regional supermarket chains on the east coast. People on Twitter have said they’ve seen it at Walmart too.
Instead, the new Lucky Charms cereal will include glazed cornflakes as an “expansion of the Lucky Charms family” of cereals. The new Lucky Charms flavor will join the already-available chocolate and the original varieties. According to General Mills, Lucky Charms have been on the market since 1964.
According to junk food Instagram @junkbanter, the Minnesota-based snack brand is releasing “Lucky Charms Frosted Flakes,” which combines the iconic pastel marshmallows with crispy corn flakes.
“They absolutely EVISCERATED Tony the Tiger when they made this cereal,” @junkbanter wrote in the post. “Apparently ‘Frosted Flakes’ is too generic of a term to be trademarked. General Mills even went with a blue box and white font, just like Kellogg’s Frosted Flakes. It really does seem like a big bowl of (middle finger emoji) aimed at Kellogg’s, but what do I know? (Nothing.)”
General Mills is also debuting two other new cereals this month: Peanut Butter Chocolate Blasted Shreds and Cinammon Toast Crunch Blasted Shreds. So, there is plenty more cereal options soon.
What do you think of the Lucky Charms Frosted Flakes? Are you excited to try the new cereal? Did you confuse the stories as to thinking it was a combination of the two brands from General Mills and Kellogg’s? Let us know in the comments section.
Photo Credit: General Mills/Lucky Charms
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Author: Shawn Rice