2018 has just begun – and as usual, the most-savvy content marketers are on their toes once again, not wanting to miss any of the latest trends that soon may become the new industry standard. In the B2B landscape, it is no secret that content marketing has become an ever-important strategy, especially for small businesses aiming to level the playing field.
As such, keeping updated with the newest developments and shifts in B2B content marketing has become a necessity for many marketers to ensure that their strategies and tactics can deliver or even outmatch the performance they had last year.
According to the 2018 B2B Content Marketing Benchmarks, Budgets and Trends from Content Marketing Institute and MarketingProfs, 9 out of 10 of B2B organizations use content marketing, and 38% of those companies are planning to increase their budget in 2018. As more and more businesses invest large sums into this strategy, we can expect to see more developments unfold and that will command some of this expenditure in the years to come.
Overwhelmed by the need to engage the right audience at the right time, most businesses today leverage a collection of new tools and processes to up their content marketing game. To tackle these things, here are the key takeaways from the infographic below from Digital Marketing Philippines, discussing the top B2B content marketing trends to watch out for in 2018.
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- Increased usage of B2B content marketing.
- Increase in the B2B content marketing budget.
- Continuous importance of documented content marketing strategy.
- Analytics and social media posting: The top technologies and tactics used in content creation and distribution.
- Measuring ROI: The biggest Challenge for B2B content marketers.
- The rise of content marketing outsourcing.
Check out the infographic below to learn more about the latest trends in B2B content marketing
Embedded from Digital Marketing Philippines (original image source)
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Author: Jomer Gregorio