Calling all those developers out there with a mobile app. Here are some useful tips to help you grow your app, ensure that you can create a viable mobile app business.
Think about your monetization strategy from the very beginning
Every app has to make money. But app developers should consider every monetization option from the inception of their mobile app. Many developers think revenue first – and this can be a mistake. Less importance is placed on the usability of an app after monetization occurs. Think about user experience. If you have taken the time to create beautiful UX and improved user experience – don’t ruin it with intrusive ads.
There are many different strategies to monetize these days and many which don’t affect the user experience. The important thing is that developers are constantly challenging their monetization strategy and asking partners for more. Always stay on top of app monetization trends. Income is important but without users, you won’t generate any significant revenue.
Utilise push notifications to create a better app experience
An effective push notification strategy is important to the success of any app. Communicating with your users is effective, and it helps to drive engagement and retention. These two factors are essential if you want to create an engaged audience that loves using your app.
To do this you must ask some important questions about your push notification strategy. Why, when and how should you send push notifications? Studies have shown that the effect of push notifications on app user engagement and retention is consistently improved in apps that adopt a successful strategy.
Understand your users and keep up to date on where other apps are succeeding with push notifications. There are countless guides to push notifications and engagement – so read them and familiarise yourself with the intricacies of push notifications and how they work.
Also, an effective push notification strategy can help you to monetize, further highlighting the reasons that you need to get it completely right.
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Improve app growth by using data and analytics
By the end of the decade, it is predicted that there will be over 5 million apps int eh world. Now that’s a lot of competition for developers. How can developers maintain growth effectively and ensure that engagement, retention and monetization levels improve over time?
The answer is data. Understand how your app is used, where it is used and the main issues that your users are having are key to growth. What do we mean by app data? Here’s a few examples:
How users use your app – understanding how users use your app is important. This could help you to identify potential problems with your app’s features or interface. There are many tools to do this and they provide insights on everything from app usage (number of screens per session for example) to heatmaps on individual app pages.
Where users use your app. Using location data generated from your app users you gain valuable insights around user onboarding in the real world. Insights into app marketing can be enriched with location data, helping you to better understand your new users and why they have downloaded your app.
Stay on top of app marketing
Improving discoverability is crucial for app success. Without new users, your audience size will slowly decrease. User churn is inevitable, that’s why you need to be able to generate a constant stream of new users in order to grow. A few things to remain focused on are:
ASO – App store optimization is important as how you rank int he app store will dramatically improve the number of new users you gain from organic sources. That means the number of users that you acquire without a paid budget.
Paid advertising – With many social advertising platforms allowing direct links to download and pricing structures to match, developers have the chance to easily acquire new users. If you have a growth budget then the opportunity to reach new users has never been easier. Make sure you optimize campaigns and ensure that you have a great user onboarding process in place in order to maximize success.
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Author: James Ewen