Shark Tank: DudeRobe Fails to Get A Deal

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Next up is Howie Busch of DudeRobe, seeking $150,000 for 18 percent equity.

DudeRobe is a robe “designed for dudes.” According to their website, the comfy clothing allows men to “lounge like a boss” with the Classic DudeRobe, DudeHoodie, DudePants and DudeShorts. The robe features a towel-lined interior and an exterior made from hoodie material, perfect for lounging around the house after a workout or shower. Available in grey and blue, the classic robe costs $74.95 and includes lots of “dude-friendly” perks.

Kevin O’Leary points out that the industry is very competitive and questions how the clothing would actually be marketed. Lori Greiner thinks the clothing could be purchased anywhere. Mark Cuban agrees and goes out, followed by O’Leary.

Greiner doesn’t think guys would wear a heavy robe and goes out, as does Robert Herjavec since he simply doesn’t get it. Daymond John thinks the products are too “in the middle” and goes out.

Each week on “Shark Tank,” budding entrepreneurs have the opportunity to pitch their emerging businesses to multi-millionaire and billionaire investors, known as sharks: Mark Cuban, owner of the Dallas Mavericks; Daymond John, fashion mogul and founder of FUBU; Kevin O’Leary, self-proclaimed Mr. Wonderful and founder of O’Leary Financial Group; Barbara Corcoran, real estate maven; Lori Greiner, queen of QVC; and Robert Herjavec, technology guru and founder/CEO of the Herjavec Group.

Philanthropist and Virgin Group founder Richard Branson, Spanx founder Sara Blakely, Skinnygirl Cocktails founder and Real Housewife Bethenny Frankel, Vitamin Water founder Rohan Oza and former MLB player Alex “A-Rod” Rodriguez are also slated to appear as guest sharks this season.

“Shark Tank,” which is based on “Dragons’ Den,” is produced by Mark Burnett and first debuted in 2009. To date, the sharks have invested more than $100 million in various companies after engaging in numerous bidding wars and shark fights. A new episode airs each Sunday at 9 p.m. on ABC.

Would you wear a DudeRobe? Sound off in the comments section below!


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Author: Erica Abbott

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