As much as you hate it, unsolicited outreach is an inevitable component of your sales process. Cold emailing is a cost effective strategy to introduce yourself to a prospective buyer and set up a meeting or to share a product demo. Unlike cold calls, emails do not disrupt your prospect’s workflow and can thus be a more effective option.
There are however a number of challenges when it comes to cold emailing. For one, it can be tricky to find the right email address of the person you want to reach out to. Also, given the fact that the average business user receives as many as 88 emails every single day, it is important for your emails to be personal and relevant to the recipient. Lastly, unlike cold calls, there is no real way to know if a lack of response means the recipient is not interested, or if they simply did not receive the email.
In this article, we will take a look at five fantastic tools that can make cold emailing a smooth and easy experience for your business.
This is a free tool that lets a user enter the company URL and the full name of a person and retrieve their email address in seconds. For instance, typing in google.com followed by Larry Page would return his working email ID which is firstname.lastname@example.org. While this is a nifty tool, it is important to understand the limitations of such automated email finding tools. For one, such a tool does not work on mail servers that have catch-all email addresses. Such a tool may also fall short in case a business does not follow standard email address patterns (like email@example.com, firstname.lastname@example.org, etc.) Nevertheless, EmailFinder is free and is a fantastic utility while building an email list.
Price: $0 (Free)
Yet Another Mail Merge is a Google Sheets extension that lets you send personalized email outreaches to dozens of prospects in one click. This is how it works – users install the YAMM add-on to their Google Sheets. Once done, they may create a new Google Sheet that contains a list of email addresses to reach out to along with personalized fields (like first name, company name, etc.). Before you send out emails to these prospects, users must create a template by saving it as a draft on their Google Mail account. You may pick any of the dozens of drafts saved in your Google Mail account to personalize and send. YAMM is a freemium product that allows 50 free emails to be sent in a day. It is important to point out that it only works if you have a gmail.com address or one that is configured on Google Mail.
Price: $0 for 50 emails a day, $24/year for more
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There is a thin line that separates legitimate sales outreach from email spam. ArtOfEmails is a free service that provides users with dozens of proven templates that they could readily use for their outreach. You have email templates for sales follow ups, pitching the press, fundraising and a number of other important outreach use-cases. The free version provides users with more than 60 templates while the VIP plan costs $138 (one time) with life-time access to over 40+ other templates.
Price: $0 for 60+ templates, $138 one-time for VIP access
Effective cold emailing requires constant follow ups and it can be a pain if you are reaching out to hundreds of new prospects every day. QuickMail makes this job easy by allowing users to automate the process of outreach and follow ups. Additionally, the tool is also programmed to stop sending follow ups to prospects who have replied to your email. Users get a 14 day free trial on the product and post this, must sign up to one of the two paid plans to continue.
Price: Starts at $39/user/month on annual plan
How effective are your email outreaches? Yesware provides a tool that tells you who is opening your emails and attachments in real time. Users may also perform A/B tests on the various templates to know the success rate of their various outreach campaigns. Like QuickMail, Yesware too lets users automate their sales follow ups and in addition to this, book appointments, set up reminders and perform a host of other sales tasks from within the email window. Yesware has a free trial and their plans start at $12 per user per month.
Price: Starts at $12/user/month billed annually.
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Author: Anand Srinivasan