Amazon’s Alexa lost her voice and found herself being replaced by other famous people. Amazon’s Super Bowl ad has celebrities Rebel Wilson, Cardi B, Sir Anthony Hopkins and others fill in for Alexa.
Amazon founder and CEO Jeff Bezos was featured in the Super Bowl spot, greeting this news with urgency and concern. “How is that even possible?” he asks. Nonetheless, he stays calm as an employee describes Amazon’s backup plan with a bunch of celebrities as options for the device’s voice.
Certainly, plenty of people would pay extra to have their favorite celebrity to do Alexa’s voice.
The spot features actors with significantly more experience on stage and screen, including Sir Anthony Hopkins. Other celebrities — including TV chef Gordon Ramsey, rapper and singer Cardi B (whose 2017 hit “Bodak Yellow” is also featured), and Australian actress and writer Rebel Wilson — also fill in for the stricken Alexa in the commercial.
The celebrities don headsets with the signature blue-green circle that glows when Alexa is listening to provide… non-standard answers to user requests.
What did you think of the Super Bowl commercial? Let us know in the comments section.
Super Bowl Commercials Social Media Reactions
— Heather PozekMendoza (@HeatherAnn623) February 5, 2018
— Bronx Bomber 76 (@BronxBomber1976) February 5, 2018
— Joanna Murray (@JoJoMurray1080) February 5, 2018
did anyone else see the Amazon Alexa commercial??
— Lauren (@nerual1392) February 5, 2018
The Cardi B & Rebel Wilson commercial for Amazon has me on the floor
— derekbrough (@derekbrough) February 5, 2018
Unsurprisingly, @amazon Alexa wins for best commercial of the night. Hope stock is up tomorrow
— Amanda P. Greenberg (@AG618) February 5, 2018
— Laura Maz (@Vamphlet) February 5, 2018
That Amazon Alexa ad was good! #SuperBowl
— Amit Paranjape (@aparanjape) February 5, 2018
The Super Bowl is the annual championship game of the National Football League. The game is the culmination to a regular season that begins in the late summer of the previous calendar year. Normally, Roman numerals are used to identify each game, rather than the year in which it is held. For example, Super Bowl I was played on January 15, 1967, following the 1966 regular season.
The sole exception to this naming convention tradition occurred with Super Bowl 50, which was played on February 7, 2016, following the 2015 regular season, and the following year, the nomenclature returned to Roman numerals for Super Bowl LI, following the 2016 regular season.
Photo Credit: Amazon
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Author: Shawn Rice