Lucky Charms Unveils ‘Magical’ Unicorn Marshmallow, Retires Yellow Hourglass [Social Media Reactions]

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Lucky Charms will soon be more “magically delicious” thanks to the addition of a new marshmallow. General Mills recently introduced a “magical” unicorn marshmallow, which will replace the yellow hourglass that was retired earlier this month.

According to People magazine, the mythological creature will make its debut next month alongside the current marshmallow lineup, which includes hearts, moons and balloons. “Our goal is to not only create a cereal that families and cereal fans will love and enjoy, but to inspire magical possibilities and help spark imagination and fun no matter what the age,” Lucky Charms’ marketing manager Josh DeWitt said in a statement. “That’s why, after 10 years, we decided to introduce a new charm with the help of the keepers of magic themselves – kids. They spoke, and after hearing their love for the magical unicorn, we listened.”

When all your UNICORN dreams come true! #magicallydelicious #unicornmarshmallow # #❤

A post shared by Lucky Charms (@luckycharms) on

Last week, Lucky Charms asked fans to pick the next marshmallow shape, inviting Twitter and Instagram users to pick its next charm using an emoji. Many people responded with the purple unicorn emoji, while others picked the fairy, crown, octopus, peace sign and more. Now, the blue-and-pink unicorn-shaped marshmallow—a vibrant and sparkling addition—will be a permanent part of the cereal boxes.

The cereal brand announced earlier this month that they were retiring the yellow hourglass marshmallow. The charm has been available since 2008, but a General Mills representative explained that “its time is up.” It will officially be replaced this spring.

See how social media reacted to the new unicorn marshmallow below:

Social Media Reacts to Lucky Charms’ New Unicorn Marshmallow

What are your thoughts on Lucky Charms’ new “magical” unicorn marshmallow? How do you feel about the hourglass charm being retired? Sound off in the comments section below!

Photo credit: Sarah Mahala Photography & Makeup Artistry, Wikimedia Commons (CC 2.0)


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Author: Erica Abbott

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