Lucky Charms will soon be more “magically delicious” thanks to the addition of a new marshmallow. General Mills recently introduced a “magical” unicorn marshmallow, which will replace the yellow hourglass that was retired earlier this month.
According to People magazine, the mythological creature will make its debut next month alongside the current marshmallow lineup, which includes hearts, moons and balloons. “Our goal is to not only create a cereal that families and cereal fans will love and enjoy, but to inspire magical possibilities and help spark imagination and fun no matter what the age,” Lucky Charms’ marketing manager Josh DeWitt said in a statement. “That’s why, after 10 years, we decided to introduce a new charm with the help of the keepers of magic themselves – kids. They spoke, and after hearing their love for the magical unicorn, we listened.”
Last week, Lucky Charms asked fans to pick the next marshmallow shape, inviting Twitter and Instagram users to pick its next charm using an emoji. Many people responded with the purple unicorn emoji, while others picked the fairy, crown, octopus, peace sign and more. Now, the blue-and-pink unicorn-shaped marshmallow—a vibrant and sparkling addition—will be a permanent part of the cereal boxes.
The cereal brand announced earlier this month that they were retiring the yellow hourglass marshmallow. The charm has been available since 2008, but a General Mills representative explained that “its time is up.” It will officially be replaced this spring.
See how social media reacted to the new unicorn marshmallow below:
Social Media Reacts to Lucky Charms’ New Unicorn Marshmallow
omgggg Lucky Charms is adding a #unicorn marshmallow and I’m so excited
— Danielle Radin (@danielleradin) February 19, 2018
This just made my morning 10x better…(might have cried a little bit) https://t.co/pptG5TAwqX
— Gabby Mbeki (@gabbymbeki) February 21, 2018
Me: You know what’s perfect? Lucky Charms.
General Mills: We’re gonna add unicorn marshmallows.
Me: Well I stand corrected.
— Big Fudge (@dagrumpyoldman) February 20, 2018
everything is horrible but like at least lucky charms released a unicorn marshmallow
— Lizzie (@LetThereBeLiz) February 20, 2018
Just learned the unicorn will replace the hourglass marshmallow in Lucky Charms. To which I thought, when the heck did they add an hourglass? (I googled: 2008)
— Jennifer Griswold (@griswoldkmtv) February 20, 2018
Just saw that lucky charms has a new marshmallow! A magical unicorn! Personally, I think it would be awesome if they made a poop emoji marshmallow!!
— Miranda Blu (@Miranda_Blu) February 21, 2018
Forget having a bad day. They have made a unicorn lucky charms marshmellow!!!!
Everything is going to be fine.
— Regular Laura (@LauraHardyRadio) February 19, 2018
It’s normal to be excited about this, right? https://t.co/Z5pFgPRVFk
— John Legere (@JohnLegere) February 20, 2018
Omg lucky charms added a new unicorn marshmallow, I need to get it!
— Mallerie Elizabeth (@Mallerie_M) February 21, 2018
— M McGuffin (@1stRocks) February 20, 2018
What are your thoughts on Lucky Charms’ new “magical” unicorn marshmallow? How do you feel about the hourglass charm being retired? Sound off in the comments section below!
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Author: Erica Abbott