Shark Tank: Bermies Fails to Get A Deal

Bermies

First into the tank for the “Shark Tank” season nine finale is Uki Deane of Bermies, seeking $200,000 for 20 percent equity.

Bermies is a line of men’s swimwear that is inspired by the bright and tropical colors of paradise. According to their website, the lifestyle brand “combines style and adventure with a concern for the well-being of our oceans.” The swim trunks are breathable, flexible and feature many vibrant designs and colors. Men’s shorts and women’s swimsuits cost $49.99.

Mark Cuban doesn’t think the patterns are “cool” or “funky” and Daymond John thinks the swimwear is similar to others out there. In 2016, they did $271,000 in sales and raised more than $30,000 on Kickstarter. This year, they have done $300,000 in sales.

Robert Herjavec is concerned that online sales are only 20 percent of his business, while Cuban worries about his management of cash. Guest shark Bethenny Frankel thinks Deane is a bit “manic” with his decisions and challenges his “lifestyle brand” label. She questions what his plan is and he says he wants to hire a team. Cuban goes out since his online sales are not bigger at this point.

John likes his energy but goes out, followed by Lori Greiner. Herjavec praises his passion, but goes out as well given that Deane is “all over the map” and “too fun.” Frankel finds it all a bit too complicated and goes out, leaving Deane without a deal.

Each week on “Shark Tank,” budding entrepreneurs have the opportunity to pitch their emerging businesses to multi-millionaire and billionaire investors, known as sharks: Mark Cuban, owner of the Dallas Mavericks; Daymond John, fashion mogul and founder of FUBU; Kevin O’Leary, self-proclaimed Mr. Wonderful and founder of O’Leary Financial Group; Barbara Corcoran, real estate maven; Lori Greiner, queen of QVC; and Robert Herjavec, technology guru and founder/CEO of the Herjavec Group.

Philanthropist and Virgin Group founder Richard Branson, Spanx founder Sara Blakely, Skinnygirl Cocktails founder and Real Housewife Bethenny Frankel, Vitamin Water founder Rohan Oza and former MLB player Alex “A-Rod” Rodriguez are also slated to appear as guest sharks this season.

“Shark Tank,” which is based on “Dragons’ Den,” is produced by Mark Burnett and first debuted in 2009. To date, the sharks have invested more than $100 million in various companies after engaging in numerous bidding wars and shark fights. A new episode airs each Sunday at 9 p.m. on ABC.

Would you wear Bermies swimwear? Sound off in the comments section below!


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Author: Erica Abbott

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