Next into the tank are Mariella Scott and Anita Sun Eisenberg of Dermovia’s Lace Your Face, seeking $350,000 for 10 percent equity.
Lace Your Face is a new kind of face mask. According to their website, the lace masks feature fabric with compression technology that is “embedded with [a] beneficial treatment solution for the skin that pushes active ingredients through all layers of the skin.” The all-natural masks are eco-friendly, reusable and hypoallergenic. The masks help with skin hydration, smoothness, wrinkles, texture and more. The collections include masks with various benefits and range in price from $15 to $55.
Several of the sharks mock the look of the mask, but guest shark Bethenny Frankel thinks they are “beautiful.” Since 2015, they have done $1.3 million in sales. Lori Greiner likes how convenient the masks are since they stay on the face so easily.
Frankel worries about the price point, while Robert Herjavec thinks there would be too many challenges. He goes out, followed by Mark Cuban. Frankel decides to offer $350,000 for 30 percent, but says the price needs to come down. Daymond John doesn’t think he would be helpful and goes out, as does Greiner.
The duo then shares that they have 50,000 in inventory, which intrigues the sharks. Ultimately, however, they counter Frankel at 15 percent—but before she has the chance to accept the counteroffer, Greiner jumps in and steals the deal.
Each week on “Shark Tank,” budding entrepreneurs have the opportunity to pitch their emerging businesses to multi-millionaire and billionaire investors, known as sharks: Mark Cuban, owner of the Dallas Mavericks; Daymond John, fashion mogul and founder of FUBU; Kevin O’Leary, self-proclaimed Mr. Wonderful and founder of O’Leary Financial Group; Barbara Corcoran, real estate maven; Lori Greiner, queen of QVC; and Robert Herjavec, technology guru and founder/CEO of the Herjavec Group.
Philanthropist and Virgin Group founder Richard Branson, Spanx founder Sara Blakely, Skinnygirl Cocktails founder and Real Housewife Bethenny Frankel, Vitamin Water founder Rohan Oza and former MLB player Alex “A-Rod” Rodriguez are also slated to appear as guest sharks this season.
“Shark Tank,” which is based on “Dragons’ Den,” is produced by Mark Burnett and first debuted in 2009. To date, the sharks have invested more than $100 million in various companies after engaging in numerous bidding wars and shark fights. A new episode airs each Sunday at 9 p.m. on ABC.
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Author: Erica Abbott