A lot of business owners are still really intimidated by SEO and the general difficulty of it. They just don’t understand all of the technical mumbo-jumbo and they also don’t have the time to devote to it either. The truth is that SEO is now no longer difficult. It’s really easy and if you have the right mentality and the right commitment then there is absolutely no reason why you can’t go on to experience a huge amount of success. Any business owner can become a master of SEO, and this is especially the case when you have the right tools at your disposal.
Is SEO That Hard?
Those who are not familiar with website development may hear the words “Google algorithm” and instantly feel uneasy. Sure, the algorithm is complex and it is really difficult, but there is no reason why you can’t go on to be successful with it. The truth is that sophisticated algorithms don’t actually need a sophisticated strategy, and it’s really easy for you to go out there and achieve positive results. Google wants to provide the best online experience and if everything was as hard as you think it is then they wouldn’t be able to do that – purely because nobody would have a clue how to get started.
The first thing that you need to get started with is your onsite content. This is actually split up into two different sections. First, you have the body copy, and to do this you need to make sure that all of your site is in order. You will want to have the pages that are most important to your site at the top with very strong headlines. You also need to try and include any words or phrases that will help you to describe your business as well. This could be “SEO and Marketing” if you operate a website design business, or “Cookies and Cake” if you operate a bakery. Not only does this tell your visitor what the page is about, but it also tells Google and it gives you the chance to put in a couple of keywords.
The next thing that you have to do is focus on your blogging content. It helps to add 1000 words to your site every single week. You need to make sure that you have a system in place to help you monitor these posts and you also need to write about interesting topics. If you write about things that your customers have absolutely no interest in then you can’t ever hope to answer the questions they have about your company.
It’s All About Links
If you want your site to have authority then you need to have a strong and stable online presence. This means that you need to have quality links pointing to your site and making this happen is actually really easy. You can do this on a forum or you could even ask someone to do it for you if they have done an interview with your company. If you have a strategy for your link-building then this is great, but you do have to make sure that you diversify it if you can. Use a lot of different sources to link to your pages rather than just the one, and always mix up the length of your posts. Your links really do need to add value to the post, as this will make it much easier for you to really gain traction with your audience. If the idea of SEO is boggling you already then check out Website Rocket as they have what it takes to make SEO go from being easy to super simple.
If you don’t have a social media page right now then you need to get one immediately. Claim your page name on sites such as Twitter, LinkedIn, Facebook and more. You also need to engage with your customers because when you do this, your credibility as being an online business will improve dramatically.
The Challenges Associated with SEO
These strategies really are easy to adopt and they can take your site to brand new heights. The truth is that even if you do all of the above, you will face new challenges. The first thing that you need to do is find the appropriate targets. You might be lost as to what blogs you should be writing, what keywords you should be targeting and more. This is normal but there are ways for you to try and get around problems like this.
What You Can Do About It
SEO news is everywhere, and if you are willing to take the time to read it then it really can save you a ton of time and effort. It helps to subscribe to a lot of SEO-based newsfeeds and even forums as well. If you want, you can easily read up on developments, as this will help you to really find out how you can take things to that next level. You can also take a look at your site every single month and track how you are doing. Sure, you may find yourself going crazy if you look at the fluctuations on a weekly basis but if you want to get around this then simply take the time to do it every month. Google Analytics is actually free and it can save you a lot of time and a lot of money. You’ll also find that things like SEO software can help you out here as well, not to mention that it can make it much easier for you to really go that extra mile when it comes to your site.
On an end note, SEO doesn’t have to be hard. When you are able to have a basic understanding of it, you can easily go on to really make the whole thing easier and you can even see better results from your site as well. It’s never too late for you to make a change and it all starts right now.
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Author: Dina Ely