Linkedin Carousel Ads Have Arrived

Telling a story through your advertisements is an excellent way to foster a connection between consumers and your brand. This connection is increasingly crucial: people – particularly younger adults – want shopping experiences that resonate with them; they want to feel engaged. It is far…

Are You Testing the Right Things on Your Website?

  adjieargoputra / Pixabay It doesn’t happen as much anymore, but it wasn’t long ago that every time I showed slides explaining how Amazon tests every change they make to their website, some wisenheimer would pipe up, “Yeah, well Amazon has a lot of money,…

4 Things to Factor into an Office Move

Moving house is said to be one of the most stressful things a person will do in their life, so it’s no surprise moving your entire business can be just as problematic. To be able to meet constantly changing business needs, companies now need to…

5 Pride Emails That Are Worth Celebrating

We couldn’t stop at just one. With national Pride Month coming to an end, we’re looking back on some of our favorite emails. Since Pride is all about representation, it’s even more important to get your message and images just right; and these emails are…

Digital Marketing and The Internet of Things: 5 Steps to Success

The Internet of Things (IoT) is changing the way we live. It makes the world more connected and more intelligent. This results in a more convenient life and modern era. New devices are being introduced to connect and automate. It also transforms digital marketing. With…

Why You Shouldn’t Stress Out About People Who Unsubscribe from Your Email List

bogda13 / Pixabay I’ll admit it — I used to take it personally every single time someone decided to unsubscribe from my email list. Sad, right? Unsubscribes always felt like a hit to my ego, and I constantly second guessed my email content. I convinced…

More Mobile Customer Feedback = More Revenue

Data shows that customers expect to be interacted with, and those interactions heavily influence retention. 51% of consumers expect companies to ask them for feedback directly, which may explain why the volume of feedback is low for companies who don’t bother asking. Unprompted, companies typically…

How Can We Promote Healthy Eating in the Workplace?

It’s so easy to grab that bar of chocolate or fizzy drink – especially if you’re at your desk with deadlines looming. Skipping breakfast, lunch-on-the-go, or grabbing that full-fat large latte during the coffee run – we’ve all been guilty of doing it. And while…

Write The Perfect Job Description and Attract The Right Talent

kaboompics / Pixabay Looking for the right candidate to fill a position in your company can be a daunting task, especially if you are starting from scratch. There are many job applicants in the market, but which of them is the right fit for you?…

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