How to Get PR and Content Marketing Right: Think Like a PR Person

Both content marketing and public relations can alone make the difference between meh and stellar results. But combine the two and you can kick it out of the park. Let’s consider why PR and content marketing are a good combination, and how you can use…

10 Ideas to Increase Your Productivity

Productivity is something that nearly everyone wants to be able to improve. But what does it really take to increase your productivity? Here are 10 ideas to increase your productivity. 1. Work when you’re most effective Everyone has times of the day when they are…

6 Skills That You Should Look for in Every CV

As a recruiter it’s vital to be able to pinpoint relevant skills from an applicant’s CV, looking not only for industry-specific requirements but those strengths that can transition into any position. A recruiter needs to be able to go beyond the skills listed in an…

Why You Need a Business Manager for Your Startup

I’m in the process of onboarding a new business manager for my company. As you may recall, my former business manager and I parted ways earlier this year. It wasn’t anything personal, it’s just that both our businesses had changed and we outgrew each other….

These 7 Tips Will Make You a Better Freelancer

StartupStockPhotos / Pixabay Freelancing is becoming an increasingly popular career choice for professionals of all ages. While it can seem daunting to give up the stability, many embrace the chance to be their own boss and set their own terms. Being self-employed really comes down…

How To Use Video Marketing To Build Brand Visibility

Keep scrolling to learn how to boost your brand’s awareness and engage with customers through the use of video Videos are one of the most effective channels for customer engagement. One study shows that potential customers are 85% more likely to buy a product if…

Linkedin Carousel Ads Have Arrived

Telling a story through your advertisements is an excellent way to foster a connection between consumers and your brand. This connection is increasingly crucial: people – particularly younger adults – want shopping experiences that resonate with them; they want to feel engaged. It is far…

Are You Testing the Right Things on Your Website?

  adjieargoputra / Pixabay It doesn’t happen as much anymore, but it wasn’t long ago that every time I showed slides explaining how Amazon tests every change they make to their website, some wisenheimer would pipe up, “Yeah, well Amazon has a lot of money,…

4 Things to Factor into an Office Move

Moving house is said to be one of the most stressful things a person will do in their life, so it’s no surprise moving your entire business can be just as problematic. To be able to meet constantly changing business needs, companies now need to…

5 Pride Emails That Are Worth Celebrating

We couldn’t stop at just one. With national Pride Month coming to an end, we’re looking back on some of our favorite emails. Since Pride is all about representation, it’s even more important to get your message and images just right; and these emails are…

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