Social Media – Be Real and See Real Results

In 2018, I really believe we will see a backlash on news feeds, senseless discussions and more people leaving sites like Facebook and Twitter. My response – “It’s about time.” I feel like people are finally speaking up or saying no to senseless newsfeeds and…

10 Simple Ways to Greatly Improve Your PR Measurement this Year

PR pros will face growing pressure in 2018 to prove how their activities contribute to the organization’s sales funnel and bottom line. In the coming year, it’s likely PR will increasingly work more closely with professionals who may be more accustomed to measuring results. Digital-savvy…

The Biggest Recruitment Lessons of 2017

As we dive head-first into 2018, it’s worth putting away some time to take stock, reflecting on the lessons of the year gone by.  High employment levels across the board have resulted in several emerging trends, including flexible working, pay increases and an emphasis on…

9 Ideas You Haven’t Thought of for Your 2018 Marketing Strategy

It’s a new year and by now you should have completed your 2018 marketing strategy. If you’re ducking down in your chair because you haven’t, it’s okay, it’s not too late. If you have, great! The marketing world is ever-evolving. Ten years ago, social was…

Time Waits For No One – Exploring Acuity Scheduling

Welcome to one of my first tool reviews of 2018. My goal for these reviews is to kind of get you acclimated to something that I use and love. I’m kind of recommending it, but I’m not saying it’s the only option out there. There…

B2B Content Marketing Trends in 2018 [Infographic]

2018 has just begun – and as usual, the most-savvy content marketers are on their toes once again, not wanting to miss any of the latest trends that soon may become the new industry standard. In the B2B landscape, it is no secret that content…

9 eCommerce Trends that will Shape 2018

Welcome 2018! What do you have in store for us? Did you know that eCommerce is growing 23% year-over-year, and is expected to grow to $4 Trillion by 2020? This year promises to be another bumper of a year for eCommerce. eCommerce trends set the…

SEO in 2018 – 4 Things to Consider

How to gain success with SEO in 2018 by engaging your target audience and he right kind of content. Technology improves at an amazing rate every year and it’s important to consider SEO for 2018. To keep a marketing website relevant and on top of…

Are You Ready for the Upcoming SSL Deadline?

By June 30, 2018, your website will be required to use a later version of the TLS protocol for secure payment communications. That means if your site is using an old TLS version or SSL, then it will be in violation of the PCI Data…

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