3 Ways Effective Onboarding Builds a Better Workplace

A lot of organizations treat recruiting and onboarding like fishing: dangle the bait, hook ‘em, reel ‘em on board, and then…well, there isn’t a ton of concern about the fish’s experience after that. Many companies are able to attract new talent with a promising interviewing…

How Can You Help Your Candidates Become More Employable?

A recruiter’s role is not only to find the right candidate for the job but is to support job seekers to put their best foot forward to the client and provide that candidate with all the tools they need to be more employable. From helping…

It’s Permission: How Email Marketers Can Beat Facebook at the Data Game

A few weeks ago, Facebook tightened up the rules for advertisers who use data from third-party brokers to target ads to the social media platform’s users. Among the changes, marketers can now use only the data they have “the rights, permissions, and lawful basis to…

Why Cybersecurity Needs More Women in Leadership

A recent study from the Executive Women’s Forum (EWF) performed a deep dive into the lack of women in the cybersecurity industry. While tech is notoriously male-dominated, the findings of the study showed cybersecurity gender representation statistics to be particularly low —  with only 11…

7 Ways to Foster a Positive Work Environment

A key facet of any successful company lies in the working environment. A company will ultimately be limited in its successes if employers find the workplace unpleasant, negative or stressful. Yet fostering and maintaining a positive work environment can be tricky, especially when finding a…

What is a Satellite Media Tour and Should Your Brand Do it?

A Satellite Media Tour (SMT) is an efficient Public Relation tactic to deliver your story to television, radio or online audiences through live studio or a remote location anywhere in the world. Live Interviews are one of the most direct and cost effective ways of…

How Shazam Harnesses the Power of Employee Advocacy

A basic rule that all businesses should apply liberally is that their people are their biggest asset. They only exist because of those people, and will only grow as long as they harness the energy of those humans in the right way. I’m happy to…

Jobs in the New Year: Demand Outweighs Supply

A third of Brits make New Year’s resolutions, and while hitting the gym or kicking that smoking habit to the curb often top the list, the promise of applying for a new job or pursuing a new career path is top of many people’s New…

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