The Hidden Growth Assets that All Successful Entrepreneurs Need

“We are transitioning to a business economy where your brand is not just about bricks and buildings but bits and bytes” Today your brand is defined by its content online. And the data now measures its impact. The conversations and buzz are often hidden and…

How Brands Are Using Humor to Show Personality and Gain Trust

It’s all about trust. As consumers, it appears we are losing trust in the brands we buy from. With the rise of fake news, post-truth, the recent Facebook data scandals and the brand safety issues surrounding YouTube, this is all hardly surprising. So, what is…

Your Content Marketing Must Sell Solutions, Not Stuff

I’ve written in the past about the importance of selling solutions rather than stuff, but it’s an idea worth diving into from another angle. Said in another way, to be successful today, marketing has to be bigger than your products and services. It has to…

Make Your Customers Think About Your Seasonal Business Year Round

No one thinks about an ice cream shop during the winter. But what if the owner was a friend, and you kept talking about ice cream with them all year long? You’d anticipate the reopening, counting down the days until the sprinkles pour over their…

Case Study: Smarter Bidding With Automatic Bid Adjustment

This is a case study about how our data scientists are writing automation scripts to free our PPC specialists from hours of manual work, enabling them to focus much more on strategic and creative tasks. Optimising a Google AdWords campaign used to be simple: Some…

17 Ecommerce Processes to Set Up, Maintain and Promote a Successful Store

“That’s fantastic! Have you thought about selling those?” We’ve all had a moment of inspiration for our own online store. Whether (like me) you took up a new hobby (crochet) and showed your project to a family member (my gran) or you stumbled across a…

Why it is Important to Develop the Growth Mindset

This is what Carol Dweck says about the sort of talent we need to compete successfully in a dynamic and volatile environment “Individuals who believe their talents can be developed (through hard work, good strategies, and input from others) have a growth mindset”. These people…

The Highly Affordable 2018 Hyundai Accent

Entry-level Hyundai Accent is new, impressive and right for just about any budget. The 2018 Hyundai Accent is an all-new subcompact sedan.Available in three trims, a fully loaded model can be had for under $20,000. If “entry level” represents the 2018 Hyundai Accent, then you…

3 Tips for Long-Term Business Planning

One of my students in my group coaching program recently asked about how to do long-term business planning. In her experience, every time she tries to make a detailed plan for her business she is never able to follow through with it. While I’m not…

The Power of “Ritual Questions”

TeroVesalainen / Pixabay Recently, I read an article about “Ritual Questions.” It’s a powerful concept–but I think leaders can take the concept much further. As I work with and study great leaders, I’ve noticed they all do something similar. They ask the same questions over…

Copyright © 2018 MINDSCULPT.ME