What is Penetration Testing? A Look at The Security Tactic You Should Never Skip

When you think about network and cybersecurity, you’re probably considering of all the ways businesses try to keep bad guys out of a network: firewalls, virtual private networks (VPNs), encryption, and the like. Building up the defenses around a network can create deterrents for hackers—measures…

The Possible Rise of 5G: The Superfast Change of a Lifetime [Infographic]

Mobile 5G, which stands for “5th generation,” is about as indistinct and nebulous as the term. The organization governing all cellular standards, AKA 3GPP, has already released its first formal standards and Chipmakers have already started on creating more and more 5G hardware prototypes for…

Off-Page SEO: Your Most Burning Questions Answered [Infographic]

Off-page SEO is NOT just about backlinks as most people think. It involves your overall website trust, authority, social signals and many other things. Don’t just rely upon on-site optimization if you want higher rankings. Whenever you publish a new post or page, make sure…

Does Employee Satisfaction Drive Company Performance?

For generations, economists have told a simple story about how companies work like a juice machine. They combine ingredients – people, buildings and software – and transform the output into useful products. Employees are just another input in the production process, an undifferentiated cost that’s…

How Challenger Brands are Succeeding in Marketing

There’s something about an underdog that we all love. Whether rooting for the fictional Rocky Balboa or real-life brick-and-mortar store that’s battling against a big-dog corporation, we often throw our allegiance behind an unexpected victor. It’s psychological. And that’s what challenger brands have found when…

5 Ways to Help Your Business Stay Afloat During a Rough Financial Period

The scary (or exciting) thing about business is that things can change at any moment. All it takes is one little incident or unfortunate circumstance and your company’s entire situation and outlook can change, for better or worse. The question is, are you prepared to…

5 Common Tech Startup Mistakes (and How to Avoid Them)

About half of all companies in the United States fail in their first five years of operation. For startups, around 80% survive the first 12 months. With the odds stacked against you from the start, how is anyone expected to create and build their tech…

Digital Disruption and Your Workforce

Being anticipatory can mean many things. In some cases, it’s about identifying opportunities for major disruptions that you yourself can introduce (think Uber, Kickstarter and other innovations that set entire industries on their ear.) But being anticipatory also means being aware of outside disruptions that…

What to Look for in a CRM Platform

How do you act on the data you have about your customers? That’s the problem that customer relationship management (CRM) tries to solve. There are lots of CRM tools out there, and it’s important to make sure you find one that’s suited to your needs….

Emerging New Collar Jobs and Where to Find Them

We’ve spoken before about the importance of new collar jobs, the change they’re bringing, and how to find one. They’re growing, and we think that’s exciting, but which jobs exactly are the ones changing? And where are these changes happening? New Collar Jobs on ZipRecruiter…

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