Innovative IoT Startups to Keep an Eye On – 2018

The Internet of Things or IoT is set to be the next revolution in the technology space. IoT is simply about connecting objects via the internet. As simple as it may seem, most believe that this will have a disrupting effect in the world. While…

GDPR: here’s the problem with giving consent

Let’s get one thing straight – GDPR is not a new rule about obtaining consent to market to people. That law already exists under the Privacy and Electronic Communications Regulations (PECR) and the ePrivacy Directive. What GDPR does is give individuals more control over how…

What is Penetration Testing? A Look at The Security Tactic You Should Never Skip

When you think about network and cybersecurity, you’re probably considering of all the ways businesses try to keep bad guys out of a network: firewalls, virtual private networks (VPNs), encryption, and the like. Building up the defenses around a network can create deterrents for hackers—measures…

The Possible Rise of 5G: The Superfast Change of a Lifetime [Infographic]

Mobile 5G, which stands for “5th generation,” is about as indistinct and nebulous as the term. The organization governing all cellular standards, AKA 3GPP, has already released its first formal standards and Chipmakers have already started on creating more and more 5G hardware prototypes for…

Off-Page SEO: Your Most Burning Questions Answered [Infographic]

Off-page SEO is NOT just about backlinks as most people think. It involves your overall website trust, authority, social signals and many other things. Don’t just rely upon on-site optimization if you want higher rankings. Whenever you publish a new post or page, make sure…

Does Employee Satisfaction Drive Company Performance?

For generations, economists have told a simple story about how companies work like a juice machine. They combine ingredients – people, buildings and software – and transform the output into useful products. Employees are just another input in the production process, an undifferentiated cost that’s…

How Challenger Brands are Succeeding in Marketing

There’s something about an underdog that we all love. Whether rooting for the fictional Rocky Balboa or real-life brick-and-mortar store that’s battling against a big-dog corporation, we often throw our allegiance behind an unexpected victor. It’s psychological. And that’s what challenger brands have found when…

5 Ways to Help Your Business Stay Afloat During a Rough Financial Period

The scary (or exciting) thing about business is that things can change at any moment. All it takes is one little incident or unfortunate circumstance and your company’s entire situation and outlook can change, for better or worse. The question is, are you prepared to…

5 Common Tech Startup Mistakes (and How to Avoid Them)

About half of all companies in the United States fail in their first five years of operation. For startups, around 80% survive the first 12 months. With the odds stacked against you from the start, how is anyone expected to create and build their tech…

Digital Disruption and Your Workforce

Being anticipatory can mean many things. In some cases, it’s about identifying opportunities for major disruptions that you yourself can introduce (think Uber, Kickstarter and other innovations that set entire industries on their ear.) But being anticipatory also means being aware of outside disruptions that…

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