Risks of Brands on Reddit

Reddit is a rather untapped space for advertising, with many more opportunities for advertisers than there were in the past. However, Reddit is sort of like the wild west of social media. There are (almost) no rules, users are able to stay anonymous, they tend…

It’s Permission: How Email Marketers Can Beat Facebook at the Data Game

A few weeks ago, Facebook tightened up the rules for advertisers who use data from third-party brokers to target ads to the social media platform’s users. Among the changes, marketers can now use only the data they have “the rights, permissions, and lawful basis to…

The Future is Swift: How Real Time Impacts ROI

The concept of real time in the advertising industry is still a relatively new concept. Advertisers had a handful of TV stations and print options to choose from, and each would reach a significant portion of the population. Campaigns were planned on a quarterly (or…

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