The Future is Swift: How Real Time Impacts ROI

The concept of real time in the advertising industry is still a relatively new concept. Advertisers had a handful of TV stations and print options to choose from, and each would reach a significant portion of the population. Campaigns were planned on a quarterly (or…

How to Use Headline Search Ads to Promote Your Products on Amazon

Amazon’s Sponsored Ads platform is growing in popularity as a cost-effective and robust advertising option for sellers on Amazon’s global e-commerce website. As Amazon continues to dominate the online shopping arena, it’s no wonder more and more sellers are drawn to finding out how to…

Updating the Internet: Understanding the Impact of the IAB’s LEAN Ad Principles

In 2015, the IAB (Interactive Advertising Bureau) introduced LEAN Ad Principles as a set of best practices and standards for advertisers to foster more pleasant user experiences on the Web. In doing so, they hoped to combat the use of ad blockers, which have proliferated…

12 Unforgettable Lessons from Legendary Advertiser David Ogilvy

David Ogilvy is a name that’s practically synonymous with advertising. If you work in marketing you’ve probably heard of him before. Often called The Father of Advertising, Ogilvy is one of the most influential figures in advertising history…and one of the most quoted. His advertising…

The Fundamental Reason Advertising and Advertisers are Failing

Advertising is failing as a whole. Recent research says you are 457x more likely to survive a plane crash than click on a banner ad. Cracked.com describes the state of the advertising world quite eloquently with their video 8 reasons why advertising doesn’t work anymore….

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