12 Unforgettable Lessons from Legendary Advertiser David Ogilvy

David Ogilvy is a name that’s practically synonymous with advertising. If you work in marketing you’ve probably heard of him before. Often called The Father of Advertising, Ogilvy is one of the most influential figures in advertising history…and one of the most quoted. His advertising…

The Fundamental Reason Advertising and Advertisers are Failing

Advertising is failing as a whole. Recent research says you are 457x more likely to survive a plane crash than click on a banner ad. Cracked.com describes the state of the advertising world quite eloquently with their video 8 reasons why advertising doesn’t work anymore….

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