Point of Sale Debate: Looks Versus Functionality

It’s an age-old debate: “Fashion or function?” For some, the answer is fashion, which means if something looks good, how well it works might not matter as much. But for others, function is the key, meaning that if something works great, the way it looks…

How thyssenkrupp Engineered a Culture for Tomorrow

Elevators. Submarines. High-speed trains. What’s the common denominator? The answer is thyssenkrupp, a German industrial conglomerate with some 150k employees. Dr. Stefan Schmitt is Head of Human Resources Strategy at thyssenkrupp. He tells us how the company stands out in its way of working – keeping the sense of…

3 Ways to Find Employer Brand Data Online

How do you measure your employer brand? That’s a question we get to ask a lot, and the answer seemed to differ every time. So we did some thinking. The final result is this little (or maybe BIG) project that we’ve been working on for…

How to See More Relevant Ads on Social Media

coffeebeanworks / Pixabay If given a choice, would you get rid of all ads once and for all? If the answer is resounding “yes”, this article is not for you. Instead of reading, install a quality ad blocker and enjoy ad-free internet forever after. However,…

3 Examples of How – And Why – Social Responsibility Marketing Works

Why does your business exist? If your answer is to sell products and services, sorry, but you’ve failed this one-question exam. Of course you get into business to make money and be successful, but if that’s your only goal, your audience will sniff out your…

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