4 of These 5 Failed Startups Had This in Common

As a business writer, journalist, graphic designer, and digital marketer, I’m often courted by clients looking to get the “most bang for the buck” as the saying goes. Consequently, during the Dot Com days of the late 1990s and early 2000s, I was often hired…

5 Red Flags to Look for in a Candidate’s CV

As a recruiter, it’s essential that you are able to screen CVs effectively and shield hiring managers from any potential disaster interviews (or even hires). In order to ensure that you are only sending the very best candidates through the application process, you must be…

The $30 Trillion Reason Your Content Needs To Be Personalized

As the largest generational wealth transfer takes place right now (to the tune of $30 trillion), a new wave of millennial investors are queued up to adjust, re-invest, and transition their money in the manner that suits them. If that’s not daunting enough, consider the…

7 Things We Have Learned So Far from Gender Pay Gap Reports

As many of you will know, the deadline for this is fast approaching. In an event I attended, I learned that to date only 12% of the c.9,000 employers covered by the regulations have so far published their figures. That means there’s a great many…

Why B2B Financial Service Companies Can Benefit From ABM

As a marketer who has worked in the financial industry for some years I can understand the challenge financial service companies face, none more than finding new and improved ways to grow their business in an increasingly competitive landscape. Whether your selling banking solutions, leasing,…

How (and Why) the Right Freelancers Can Make Your Startup Successful

As a startup owner, you’re probably bothered. Firstly, it’s a challenge to get the funds to make your idea become a reality. Secondly, after getting the funds to get started it’s difficult to assemble the right team with your lean budget. Finally, becoming known and…

Budget Shifts Happen. How Can You Be Prepared?

As marketing operation managers a big part of your role is defining and managing the budget for your marketing initiatives. Too often changes occur after the budget is in place that requires you to relook at how your marketing dollars are spent. TPG’s Revenue Marketing…

Do College Degrees Matter? The Rise of New Collar Jobs in the Tech Industry

As a new year begins, it’s uncertain what 2018 will bring to the nation or the labor market. One thing we can expect is greater emphasis on new collar jobs: excellent career opportunities for people without 4-year college degrees. Continuing to foster and create these…

Recruiters: What Your LinkedIn Profile Says About You

As a recruiter who scans dozens of CVs every day, you’ll know how important certain keywords are in identifying the right candidates. You’ll also be used to seeing candidates use the same words like ‘passionate’, ‘strategic’, and ‘driven’ over and over again to describe themselves….

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