6 Skills That You Should Look for in Every CV

As a recruiter it’s vital to be able to pinpoint relevant skills from an applicant’s CV, looking not only for industry-specific requirements but those strengths that can transition into any position. A recruiter needs to be able to go beyond the skills listed in an…

3 Ways to Use Segmentation for B2B Personalization

As we explored in my previous blog post, segments are a powerful aspect of your personalization strategy. They allow you to target different groups of people on your website or in your app, send emails to different audiences, and analyze the differences between different groups….

How to Use Acronyms Effectively in Your Content Marketing

As the world has become digital, acronyms and abbreviation has become a staple in texting, social media and more, even appearing on phone cases, necklaces and other statement pieces. While reducing the number of words you type can save time, it can also leave your…

4 of These 5 Failed Startups Had This in Common

As a business writer, journalist, graphic designer, and digital marketer, I’m often courted by clients looking to get the “most bang for the buck” as the saying goes. Consequently, during the Dot Com days of the late 1990s and early 2000s, I was often hired…

5 Red Flags to Look for in a Candidate’s CV

As a recruiter, it’s essential that you are able to screen CVs effectively and shield hiring managers from any potential disaster interviews (or even hires). In order to ensure that you are only sending the very best candidates through the application process, you must be…

The $30 Trillion Reason Your Content Needs To Be Personalized

As the largest generational wealth transfer takes place right now (to the tune of $30 trillion), a new wave of millennial investors are queued up to adjust, re-invest, and transition their money in the manner that suits them. If that’s not daunting enough, consider the…

7 Things We Have Learned So Far from Gender Pay Gap Reports

As many of you will know, the deadline for this is fast approaching. In an event I attended, I learned that to date only 12% of the c.9,000 employers covered by the regulations have so far published their figures. That means there’s a great many…

Why B2B Financial Service Companies Can Benefit From ABM

As a marketer who has worked in the financial industry for some years I can understand the challenge financial service companies face, none more than finding new and improved ways to grow their business in an increasingly competitive landscape. Whether your selling banking solutions, leasing,…

How (and Why) the Right Freelancers Can Make Your Startup Successful

As a startup owner, you’re probably bothered. Firstly, it’s a challenge to get the funds to make your idea become a reality. Secondly, after getting the funds to get started it’s difficult to assemble the right team with your lean budget. Finally, becoming known and…

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