Budget Shifts Happen. How Can You Be Prepared?

As marketing operation managers a big part of your role is defining and managing the budget for your marketing initiatives. Too often changes occur after the budget is in place that requires you to relook at how your marketing dollars are spent. TPG’s Revenue Marketing…

Do College Degrees Matter? The Rise of New Collar Jobs in the Tech Industry

As a new year begins, it’s uncertain what 2018 will bring to the nation or the labor market. One thing we can expect is greater emphasis on new collar jobs: excellent career opportunities for people without 4-year college degrees. Continuing to foster and create these…

Recruiters: What Your LinkedIn Profile Says About You

As a recruiter who scans dozens of CVs every day, you’ll know how important certain keywords are in identifying the right candidates. You’ll also be used to seeing candidates use the same words like ‘passionate’, ‘strategic’, and ‘driven’ over and over again to describe themselves….

5 Best Cold Emailing Tools For Your Sales Outreach

As much as you hate it, unsolicited outreach is an inevitable component of your sales process. Cold emailing is a cost effective strategy to introduce yourself to a prospective buyer and set up a meeting or to share a product demo. Unlike cold calls, emails…

How to Test Your Business Idea Before Wasting Time and Money

As a business owner, you need to test your business idea before wasting time or money. The problem is several business owners get excited about something and fail to do the groundwork. A few weeks or months go by and then they realize they’ve wasted…

How Will AI Reshape Commerce Marketing?

As technology continues to rapidly evolve, the next five years will be a transformative period for commerce. The explosion of new channels and the increased focus on customer data, coupled with the rising consumer demands for personalization will require an understanding of data science, machine…

The Biggest Recruitment Lessons of 2017

As we dive head-first into 2018, it’s worth putting away some time to take stock, reflecting on the lessons of the year gone by.  High employment levels across the board have resulted in several emerging trends, including flexible working, pay increases and an emphasis on…

The One Thing HR Doesn’t Want To Have To Talk To You About [Infographic]

As a business professional your appearance matters. It shouldn’t matter but it does. How you present yourself says a lot about your goals and ambitions as well as the respect you have for your job and your coworkers and clients. We all know you shouldn’t…

Sales Pitches: Should You Include Them in Your Blog

As companies continue to recognize the ability blogs have to develop leads and increase web traffic, the need for building solid blog content is growing. In developing this content, many companies aren’t sure if including a sales pitch into their blog content is appropriate. Here’s…

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