5 Keys to Successful Cross-Functional Team Collaboration

Free-Photos / Pixabay Cross-functional teams have become a common feature of today’s increasingly diversified organizations. When put together well, these teams have the ability to deliver increased efficiency, faster decision-making, and better resource allocation. As with all types of matrix teams, however, cross-functional teams present…

How to Use Acronyms Effectively in Your Content Marketing

As the world has become digital, acronyms and abbreviation has become a staple in texting, social media and more, even appearing on phone cases, necklaces and other statement pieces. While reducing the number of words you type can save time, it can also leave your…

Brand Loyalty: How to Convert Your One-Time Shoppers Into Lifelong Customers

Did you know that there is a large chance that someone who has already become your customer will repeat purchase? According to the book “Marketing Metrics” by Paul Farris, there is a 60-70% chance that your repeat customers will convert again! And a study by…

Content Marketing is More Than Just Creating Content

Content marketing has become a top priority for brands and marketers across the world, but that doesn’t mean that everyone is doing it right or that we have even begun to reach the potential of what can be achieved via a good content marketing strategy….

WWE WrestleMania 34: Nia Jax Takes Belt From Alexa Bliss To Serve As Inspiration For Women

Photo Credit: WWE Nia Jax defeated Alexa Bliss at WWE WrestleMania 34 to become the new women’s champion for Raw. Early on, Jax took out Mickie James before the opening bell. By eliminating James, she was able to focus solely on Bliss without any concern…

How Blockchain Solutions Might Help You Win Over Generation Z

Venezuela is the first ever nation to have its own national cryptocurrency, but Cambodia is aiming to become the second. The Association of Southeast Asian Nations member (ASEAN) may follow in Venezuela’s steps or improve upon the development process, but either way Cambodia is on…

What You Can Learn from the UK’s Top Companies

In the past few years, the war for talent has become more and more competitive. Worldwide skills gaps and low unemployment rates mean businesses are fighting for a limited number of professionals and fishing in the same pools, causing the UK’s labor market to tighten….

5 Golden Rules of Successful Selling

In the age of digitally native customers, selling has become more challenging while companies spend billions of dollars on sales teams. To close a deal, sales reps need to uphold to the golden rules of successful selling: Telling is not selling: talk less and listen…

The 10 Laws of Content Marketing Mastery

Content marketing is just two words. But it has evolved to become a complex intersection and eco-system of art and science. For many of us it is a confusing mess of different opinions and disciplines fighting for our attention. We need to distill the clutter…

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