How to Build a Strong Foundation for Your E-Commerce Brand

Setting up an e-commerce business has never been easier. What most entrepreneurs fail to realize, though, is that this ease makes finding success that much more difficult. With low barriers to entry, competition is incredibly fierce, which means rising to the top will require a…

How Millennials Are Shaking Up the Workplace

Over the last few years, millennials have been in the spotlight for many reasons. At work in particular, much has been discussed about them: their goals, their ambitions, their overall mindset. Yet there are so many enigmas still to solve. How do we recruit the…

Influence Millennial B2B Buyers With a Page From the B2C Playbook

Marketing to millennials is the norm in the consumer world. For years, B2C marketers have been delivering personalized messages through digital channels to meet millennials where they are with what they care about. It’s time for B2B marketers to do the same. Millennials, those people…

B2B vs B2C Differences in Customer Service Interactions

Ever since we were kids, the impact customer service has had on our lives has been profound. Small children will beg their parents to go the local bakery or butcher shop – not because they have a craving for bread or steaks – but to…

Harnessing Artificial Intelligence for Video Integration Success

We were thrilled to read this recent article on Artificial Intelligence (AI). AI has been highly contested lately, and questions still surround its use. How are we harnessing it? Is it too dangerous? Will it be so disruptive that companies have to rethink their business…

A Question of Trust: The Secret to Building a Successful Business

It’s never been easier to start a business than it is right now. And that’s the problem. 25 years ago all most businesses had was a phone. Since no-one knew who you were or what you sold, you had to ring people up and try…

How Can You Measure Your Employer Brand Success?

Measuring employer brand has notoriously been tricky. You ask employer brand managers all around the world how they do it, and everyone has a different answer. So we’ve collated 10 ways to measure your employer brand from 10 employer branding masters. Each with own KPI’s, metrics…

The More We Know, The Less We Think We Know

I’ve been having a fascinating discussion with Charlie Green, Jill Konrath, and Andy Paul on something known as the Kruger-Dunning effect. It’s a fascinating piece of research, published in 1999. Here’s a short description of it: “People tend to hold overly favorable views of their…

How Sunny Ackerman Reached the Peak of the Staffing Industry

Recruitment has never been a gender-specific industry. It’s not an industry you would say ranks low in terms of equal opportunities for women. Or does it? Yes, we might see a lot of women within recruitment, but are a lot of them taking up leadership…

5 Key Trends for Success in Affiliate Marketing for 2018

Affiliate marketing has always been a mainstay of doing business on the Internet – of course, it has been around before, but it is the easiness of networking via the web that made it as ubiquitous as it is today. And as any booming industry,…

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