7 Annoying Ways Your Website Content Makes Customers Hate You

My business is content marketing, but there’s not always a clear line between content marketing and business strategy. In the digital world, the two become so enmeshed that the average shopper doesn’t always distinguish between bad website content and bad business practices. They just know…

7 Undeniable Risks You Need to Pay Heed to When Launching Your eCommerce Business in 2018 [Infographic]

World over, the fabric of the eCommerce industry is struggling between the wrap of 4 billion people who have access to the internet and the weft of ever-growing online fraud. Don’t you think online fraud is a blemish on the fair face of eCommerce industry?…

Clearing the Confusion: How to Use an VMS, MSP, and FMS Together

Between temp, perm, and freelance talent, managers have more ways to engage help than before. While the flexibility is great, the technology used to organize and track it all can get confusing. For example, do you need a VMS or FMS? How does an MSP…

3 Common Causes for Recruiter & Job Seeker Disconnect

Few interactions are as potentially fraught as that between job seeker and recruiter. For the job seeker, everything is on the line. The recruiter has the ability to connect the job seeker with the next opportunity which will provide income, benefits, experience, and contribute to…

Matt Hardy, Bray Wyatt Face Beach Ball Crowd Distraction In Their WWE Elimination Chamber Match

Photo Credit: WWE A beach ball broke out in the crowd during the match between “Woken” Matt Hardy and Bray Wyatt at WWE Elimination Chamber. Despite beach balls apparently being banned by WWE at their live events for obvious reasons of being a distraction from…

The Customer Service Gap

I’ve written about the customer service gap before. The first version referred to the gap between you and your competitors. You want the gap to be wide. It means you are putting yourself further ahead of your competition and picking up market share. The second…

How Do You Define Employer Branding?

Employer branding is critical to the recruitment process. Companies need to differentiate between their consumer brand and their employer brand if they genuinely want to attract the right candidate for them, as well as engage their existing employees. But before we go into the nitty-gritty…

4 Ways to Grow Your Business While Everyone Is on Vacation

Because it’s the week between Christmas and New Year’s things are pretty quiet right now. People are enjoying some downtime and are out of the office. Because of this, it’s also a good time to grow your business while everyone is on vacation. During our…

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