Multi-Channel – Location Technology

In our latest Multi-Channel series blog, we will look at Location Technology and how it will help brands engage their users at the right time, with the right message in the right location. What is Location Technology? Now we are not talking about your Satellite…

3 Ways to Use Segmentation for B2B Personalization

As we explored in my previous blog post, segments are a powerful aspect of your personalization strategy. They allow you to target different groups of people on your website or in your app, send emails to different audiences, and analyze the differences between different groups….

What Level is your Google Analytics?

This blog builds on the recent Forrester article by Brandon Purcell: “Four Levels of Effective Analytics Planning.” Forrester offers an outline on what is needed for a company to define their current customer analytics capabilities and how to develop a strategic plan on improving those…

How to Choose Your Blogging Platform

Do you want to start a blog for fun and generate some unbranded traffic? Or do you need a site where you can share information and flex your muscles as a thought leader to drive readers to your e-commerce site? Individuals, businesses, and everyone in…

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