Why Inclusion is Important to Employee Advocacy

Employee advocacy is a term used to describe promotion of a brand by its employees. Why is inclusion such a key ingredient to a successful advocacy programme? We’ve had a chat with Charu Malhotra who has over 13 years in-house experience in global Talent Acquisition strategy & Employer…

How Craig Fisher Helps Businesses Build Human Connections

Craig Fisher is the Head of Global Marketing and Employer Brand Strategy at Allegis Global Solutions, and founder of TalentNet LLC events and consulting. He helps employers, job seekers, sales organizations, and even HR tech firms brand themselves to build stronger human connections. We chat…

How Do You Get Your Boss On Board with Employer Branding?

Does your company ignore employer brand? Does your boss still think it is just a marketing buzzword? If your answer is yes to any of those questions then keep reading! Employer branding has proven to be imperative to the recruitment strategies of companies worldwide. But…

How Can You Measure Your Employer Brand Success?

Measuring employer brand has notoriously been tricky. You ask employer brand managers all around the world how they do it, and everyone has a different answer. So we’ve collated 10 ways to measure your employer brand from 10 employer branding masters. Each with own KPI’s, metrics…

What’s the Number One Pitfall to Avoid with Employer Branding?

Your employer brand is never static, it’s constantly changing with new people, new values, new economic conditions and more. There are tons of important variables that you have to consider. Because it is constantly changing, there’s lots of room for mistakes, especially if you’re not taking…

Why Influencer Marketing Will Grow for Your Personal Brand in 2018

When attracting the right audience for your personal brand reputation is everything. High-level influencers can help spread the word, which can make a big difference for your visibility and sales. Lately as social media has become more advertising focused it’s becoming a wider trend to…

6 Reasons Why You Need A Social Media Strategy

Trying to build a brand on social media without a defined social media strategy can be really counter productive and a waste of time. You’ll find yourself just posting to post, with no rhyme or reason which leads to seeing no return from social media…

12 Smart Ways Your Brand Can Leverage Influencer Marketing

If done right, influencer marketing is one of the best ways to promote your brand online and raise awareness among your target audience. What are some of the best ways to leverage influencer marketing for the benefit of your business? 1. Find Someone Who Believes…

What’s the Best Employer Branding Technology?

To implement your employer brand strategy you need to have the right tools in place to allow your culture to flourish and allow your employees to become genuine advocates for your business. So is it all about maximizing your proficiency on social media? Or is it more…

10 Smart Ways To Strengthen Your Employer Brand

geralt / Pixabay Employer branding is at the heart of any great recruitment strategy. A strong employer brand can be a powerful business tool, a public image that tells the story of a companies values, mission and culture to potential candidates and gives your company…

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