The Hidden Growth Assets that All Successful Entrepreneurs Need

“We are transitioning to a business economy where your brand is not just about bricks and buildings but bits and bytes” Today your brand is defined by its content online. And the data now measures its impact. The conversations and buzz are often hidden and…

5 Ways to Keep Employees Motivated Under High Pressure

My previous job was customer service for a huge electronics brand. Many days were ten hours of non-stop calls, some with furious customers who have been trying to resolve issues for weeks or even months, and they’ve just waited on hold for half an hour…

How Dell Built an Employer Brand from the Ground Up

Jennifer Newbill is the Director Global Employment Brand at Dell, and has a relentless focus on consistent candidate experience and engagement, including: employment brand design and asset creation, vendor management, global recruiting tools and optimization, social strategy and measurement of candidate engagement, employee advocacy programs,…

How to Link Employer Brand with Company Performance

Employer brand is a powerful tool in shaping corporate culture and helping employees to internalize corporate values; and is invaluable in engaging employees and aligning talent management with business strategy. A number of academic studies have recognized the positive correlation between employer brand and employee…

Employer Branding: An Inside Out Approach

How do you communicate an employer brand from the inside out? It all starts from within your organization. We’re with Kristin Dudley, a keen producer of stories that attract and engage, as well as the Founder of Co-Create LLC. In this episode, we’ll learn what…

How Visual Content Can Improve Readership of Your Brand’s Emails

An email marketing strategy is still one of the best ways your personal brand can connect with your audience in a meaningful way. The type of communication is important for increased sales and return customers. You can grab their attention through strong visuals that are…

Why Inclusion is Important to Employee Advocacy

Employee advocacy is a term used to describe promotion of a brand by its employees. Why is inclusion such a key ingredient to a successful advocacy programme? We’ve had a chat with Charu Malhotra who has over 13 years in-house experience in global Talent Acquisition strategy & Employer…

How Craig Fisher Helps Businesses Build Human Connections

Craig Fisher is the Head of Global Marketing and Employer Brand Strategy at Allegis Global Solutions, and founder of TalentNet LLC events and consulting. He helps employers, job seekers, sales organizations, and even HR tech firms brand themselves to build stronger human connections. We chat…

How Do You Get Your Boss On Board with Employer Branding?

Does your company ignore employer brand? Does your boss still think it is just a marketing buzzword? If your answer is yes to any of those questions then keep reading! Employer branding has proven to be imperative to the recruitment strategies of companies worldwide. But…

How Can You Measure Your Employer Brand Success?

Measuring employer brand has notoriously been tricky. You ask employer brand managers all around the world how they do it, and everyone has a different answer. So we’ve collated 10 ways to measure your employer brand from 10 employer branding masters. Each with own KPI’s, metrics…

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