Why Great People Make Great Companies

This week on the Employer Branding Podcast, we’re with a Chicago-based tech company that has been through the peaks and troughs of business and now competing for the best talent with the likes of Google, Amazon, Facebook. ‘ James Ellis is the Global Head of Employment Brand at Groupon….

How Much Does Brand Strength Play Into Stock Prices?

mohamed_hassan / Pixabay Whether you admit it or not, branding plays a significant role in our purchasing decisions as consumers. There’s even evidence to suggest that the presence of a strong brand name is enough to influence your taste and other perceptions of quality. In…

5 Must-Know Employer Branding Trends

Employer branding is changing, and fast. Gone are the days when a solid onboarding policy and weekly yoga class were enough to get your brand noticed by the right talent. We spoke to Samantha Hepburn a freelance community consultant, co-founder of Circle, and founder of…

Thought Leadership Strategy: The 10 Biggest Mistakes You Need to Avoid

Thought leadership is the goal of many executives and the pinnacle of success in executive branding. But it doesn’t come about by chance, which is why you need to develop a thought leadership strategy. Many are familiar with the basics of how to establish thought…

What is the Future of Employer Branding?

Employer branding, while still relatively new, is constantly changing. It is a space that promotes innovation and creativity. So if it is changing this much now, what will it be like in the future? In the final employer branding panel piece, we discuss the future…

How Philips Built an Employer Brand from Scratch

When Lisa Chartier started the employer branding team at Philips she was flying solo. Over time, she built up a strategic function that now spans the globe. She’s the Global Employer Brand and Recruitment Marketing Lead at Philips, and we sit down with her to…

Won an Award? 9 Ways to Leverage It in Your Branding

Winning a prestigious industry award or a spot on a well-known business list is a big deal — and so is the branding potential it brings to your business. According to successful entrepreneurs, here are nine ways to leverage your achievement to build awareness and…

What Role Does Social Media Play in Employer Brand?

Social media and employer branding go hand in hand nowadays. It affords businesses of all sizes the ability to showcase their culture, their people, and more importantly, their employer brand. Don’t believe me? Here are 10 of the best employer branding practitioners around to explain why social…

10 Smart Ways To Strengthen Your Employer Brand

geralt / Pixabay Employer branding is at the heart of any great recruitment strategy. A strong employer brand can be a powerful business tool, a public image that tells the story of a companies values, mission and culture to potential candidates and gives your company…

How Do You Define Employer Branding?

Employer branding is critical to the recruitment process. Companies need to differentiate between their consumer brand and their employer brand if they genuinely want to attract the right candidate for them, as well as engage their existing employees. But before we go into the nitty-gritty…

Copyright © 2018 MINDSCULPT.ME