Know the Difference Between Micro and Macro Influencer Marketing

Audiences are looking for trusted brands who can not only meet their needs but provide high-quality value. You can achieve this by establishing a loyal following and customer base that is highly engaged in conversations on a micro level before moving into macro status. Personal…

Content Marketing is More Than Just Creating Content

Content marketing has become a top priority for brands and marketers across the world, but that doesn’t mean that everyone is doing it right or that we have even begun to reach the potential of what can be achieved via a good content marketing strategy….

How To Launch Your Brand With Influencers: 3 Real Life Examples

One way brands can enter the market today and slowly make their way to the top has changed significantly with the rise of social media. Influencer marketing has become the go-to strategy for young brands. Fitness food expert Foodspring, sustainable watches vendor Kerbholz, and jewelry…

Is Your Contact Page a Profit or Cost Center?

Not long ago, many brands began burying their contact information behind interactive FAQs. This design, while effective at deflecting issues, can also make needy customers upset. It has inspired services like GetHuman, which reveals brands’ contact information, and fueled consumer’s top complaint: not being able…

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