Your Business Depends On These 4 Pillars

Over 60% of new businesses go bust within five years. 70% fail within in ten years — and those are conservative estimates. The truth is, too many were doomed to fail from the start. What kept them upright was likely a combination of luck, momentum…

Pro Marketing Tips For Growing Your E-Commerce Website

E-commerce has given businesses of all sizes the potential to expand to a global audience. Via a well-crafted online marketing campaign, you can scream from the virtual rooftops about your brand to a potential audience of millions. The difficulty is that all your competitors are…

The Top 5 Industries for Small Business Jobs

Small and medium-sized businesses (SMBs) are often thought of with a certain degree of sentimentality. The phrase “mom-and-pop” conjures Rockwellian images of the local hardware store and shadetree mechanic. While these businesses remain relevant contributors in the modern economic landscape, this characterization can miss just…

What is Penetration Testing? A Look at The Security Tactic You Should Never Skip

When you think about network and cybersecurity, you’re probably considering of all the ways businesses try to keep bad guys out of a network: firewalls, virtual private networks (VPNs), encryption, and the like. Building up the defenses around a network can create deterrents for hackers—measures…

A Primer On Predictive Analytics: How To Predict Future Customer Behavior

The abundance of data generated in recent years — by individuals and businesses — means we no longer have to make haphazard business decisions and ‘hope for the best’. Now, we can employ more systematic and deliberate measures. At a point, the problem was how…

Prepare a “What If” Strategy to Guard Against Disasters

Is your business disaster-ready? Every day, businesses deal with the unexpected, from malware attacks and data breaches to natural disasters, such as floods or fires. While many of these disasters may be beyond your control, what you can control is how you plan for them….

Bust a Myth: Getting Up and Running with Your New Freelancer Eats Up Time and Resources

For some businesses, the prospect of engaging multiple contingent workers can seem daunting. People say engaging on-demand, freelance talent will help you be nimble, efficient, and agile, but how nimble can you be when you’re spending hours sorting through compliance paperwork and processes? The truth…

9 Tools To Encourage Customers To Pay Fast

Payment issues can cause major cash flow obstacles for small and large businesses alike. In a worst-case scenario, customers may simply abandon the transaction. Business Insider reports that e-commerce merchants lose almost $5 trillion in sales per year when customers fill virtual shopping carts but…

Which Customer Satisfaction Metric is Right for You?

Improving the customer experience is on the top of the list for most businesses. After all, happy customers have higher retention rates, higher lifetime values, and are more likely to share their positive experiences with friends and colleagues. In fact, most customers care about their…

3 Simple Ways to Smooth Cash Flow For Your Small Business

Money may not be everything, but it certainly makes things run smoother. Especially businesses. Without enough cash to operate, your business processes can seize, much like the way a car’s engine can seize if the oil level gets critically low. If you’ve ever watched a…

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