Referral Program vs Affiliate Programs: Which is Right For You?

Digital marketing comes in many forms, but two often cause confusion – referral programs and affiliate programs. Are the two really that different? Yes, they are. Here’s why. Referral Programs Versus Affiliate Programs Referral programs A referral program gives current customers and users incentives each…

9 Tools To Encourage Customers To Pay Fast

Payment issues can cause major cash flow obstacles for small and large businesses alike. In a worst-case scenario, customers may simply abandon the transaction. Business Insider reports that e-commerce merchants lose almost $5 trillion in sales per year when customers fill virtual shopping carts but…

3 Things Small Business Owners Should Do Before Filing Taxes

Tax time is stressful for all of us. But for small business owners, this time of year can cause additional anxiety when it comes to navigating the preparation and filing of the federal and state tax returns that are required. With the passage of new…

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