Why Readability is the Number One Metric to Optimize for in 2018

If you’re like most marketing or communications professionals, content marketing is central to your strategy. And with good reason. In 2016, more than 198 million people downloaded ad-blockers. That number is only increasing as people feel more and more inundated by advertising messages. So you’re…

How to Segment Your Emailing Database Effectively?

Segmentation occupies (and if it is not yet, it will have to become) a central place in the emailing and marketing strategies of companies. Segmenting a base of contacts is now within the reach of all. But precisely, what is segmentation concretely? What is it…

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