Does Employee Satisfaction Drive Company Performance?

For generations, economists have told a simple story about how companies work like a juice machine. They combine ingredients – people, buildings and software – and transform the output into useful products. Employees are just another input in the production process, an undifferentiated cost that’s…

5 Ways to Upgrade Your Email Signature to Increase Sales

Finding the best strategies that companies should embrace in order to increase their sales seems to be a neverending conversation. Within any company, there is no wrong or right when it comes to an idea. Any idea in an opportunity to increase sales. And, sometimes,…

5 Traits of Successful Client Advisory Board Program Managers

After a decade of working with Fortune 500 companies and completing more than 200 successful engagements, we at Ignite Advisory Group have worked with some outstanding client advisory board (CAB) program managers. These are the point people tasked with the day-to-day operations of their CAB…

5 Common Tech Startup Mistakes (and How to Avoid Them)

About half of all companies in the United States fail in their first five years of operation. For startups, around 80% survive the first 12 months. With the odds stacked against you from the start, how is anyone expected to create and build their tech…

3 Signs Your Company Culture is in a Rut & How to Fix it

When it comes to company culture, even the most successful companies can find themselves stuck in a rut. But it can be difficult to tell when things aren’t working like they should be, and even more difficult to tell if your company culture is to…

B2B Digital Transformation – A Primer for 2018

B2B digital transformation demands a lot of businesses. Rapidly evolving technology has forced companies to adapt quickly without always knowing the outcomes. For B2B marketers and new entrepreneurs, it’s important to understand not only the definition of terms like IoT and blockchain. We need to…

5 Golden Rules of Successful Selling

In the age of digitally native customers, selling has become more challenging while companies spend billions of dollars on sales teams. To close a deal, sales reps need to uphold to the golden rules of successful selling: Telling is not selling: talk less and listen…

7 Very Important Aspects of the Recruitment Process

No two companies are the same. So it makes sense that when it comes to recruitment, every company does things slightly differently. Nevertheless, there are a few things that every recruiter should try to incorporate into their strategy. Here are seven of the most important…

Employee Retention Should Be a Talent Acquisition Responsibility

People are companies’ most valuable asset. This is something we all have known for a long time, but yet companies talk more than they actually do about it. A few years ago companies started focusing on which one has the most advanced technologies in order…

How Do You Define Employer Branding?

Employer branding is critical to the recruitment process. Companies need to differentiate between their consumer brand and their employer brand if they genuinely want to attract the right candidate for them, as well as engage their existing employees. But before we go into the nitty-gritty…

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