How to Move From Generic Consumer Insights to Insights From YOUR Customers

How many times have you heard, “according to [consumer insights firm name], millennials live in an experience culture” or some other fact about a huge demographic of the world with broad blanket statements? Having worked in the ad agency world for years I saw a…

Influence Millennial B2B Buyers With a Page From the B2C Playbook

Marketing to millennials is the norm in the consumer world. For years, B2C marketers have been delivering personalized messages through digital channels to meet millennials where they are with what they care about. It’s time for B2B marketers to do the same. Millennials, those people…

Stop Making Excuses for Poor Marketing Measurement

Today’s soaring consumer expectations are forcing marketers to rethink their engagement strategies and how their efforts are measured and optimized. It’s no longer enough to focus on individual channel performance and last-click attribution. These approaches not only create siloed and duplicated reporting, but also neglect…

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