Content Marketing is More Than Just Creating Content

Content marketing has become a top priority for brands and marketers across the world, but that doesn’t mean that everyone is doing it right or that we have even begun to reach the potential of what can be achieved via a good content marketing strategy….

Content Marketing ROI: A $10K Customer for $1K Spend?

How do you predict whether a content campaign will be worth it? It’s a constant battle: executive leadership and check-signers won’t approve a marketing budget unless they can be assured of a Return on Investment (ROI) of X%. Marketing departments continue to push to develop…

Why Readability is the Number One Metric to Optimize for in 2018

If you’re like most marketing or communications professionals, content marketing is central to your strategy. And with good reason. In 2016, more than 198 million people downloaded ad-blockers. That number is only increasing as people feel more and more inundated by advertising messages. So you’re…

Why Content Is Important and Why You Should Invest in It

Every now and then, I get this question: ”Why is content so important, anyway? All you marketers talk about it and how it’s so critical, but no one can tell me why.” It’s a great question, and if you’ve had lots of luck with other,…

The 10 Laws of Content Marketing Mastery

Content marketing is just two words. But it has evolved to become a complex intersection and eco-system of art and science. For many of us it is a confusing mess of different opinions and disciplines fighting for our attention. We need to distill the clutter…

3 Things That Blow Your Social Media Credibility (And How to Avoid Them)

Small businesses use social media for different reasons—to share content, to engage in dialogue with their customers, to boost online visibility, and to preserve their online reputation, among other things. One of the most critical reasons to be on social media is that it can…

AdTech Companies for Publishers to Connect with at IAB

PublicDomainPictures / Pixabay This is sponsored content provided by Inboundment and does not constitute the views or opinions of Business 2 Community. New terminology has emerged in the interactive advertising space: ad tech or advertising technology. The demands of the 21st century, an age where…

Five Signs Your Business Is Ready to Outsource Content Marketing

Is it time for you to outsource content marketing? Maybe you have a small startup and you think you can handle your own content needs. You’re a good writer after all, so why shouldn’t you save the money and do it on your own? Or…

Best Practices For SEO In Your Content Marketing

What does SEO have to do with content marketing? It’s a question that you may find a client asking you. At first glance, it’s a perfectly reasonable question too. SEO has long been seen as part of what brands do to reach the top of…

B2B Content Marketing Trends in 2018 [Infographic]

2018 has just begun – and as usual, the most-savvy content marketers are on their toes once again, not wanting to miss any of the latest trends that soon may become the new industry standard. In the B2B landscape, it is no secret that content…

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