Why Talent Acquisition and AI are a Match Made in Heaven

Hiring the best talent is critical to business success. After all, an organization is nothing without its people. But talent acquisition is not an easy job. It can be fraught with issues, including unconscious bias. Many companies may believe that their hiring practices are fair…

Are You a Slave to Your Data? How Taking a Narrow View of KPIs Can Limit Growth

I’ll be the first to tell you that data is critical for proper digital marketing efforts. It’s crucial. Without numbers, goals and key performance indicators (KPIs), it’s impossible to know whether or not our efforts are producing the results we desire. Despite that, “more data”…

The Key to Gaining a Competitive Advantage? Embrace Change.

It’s no secret that being quick to adopt new technology is critical for standing out in today’s competitive market. In a world where new technology is constantly emerging, the teams who will gain a competitive advantage are the ones who are constantly open to change…

How Do You Define Employer Branding?

Employer branding is critical to the recruitment process. Companies need to differentiate between their consumer brand and their employer brand if they genuinely want to attract the right candidate for them, as well as engage their existing employees. But before we go into the nitty-gritty…

Resolve to Connect Customer Service To Other Teams in 2018

Source: Pexels.com The critical importance of customer service has become increasingly clear to companies across industries. A survey by Forbes magazine found over half of respondents (59%) reported a bad experience caused them to stop buying from a company. On a more positive note, Bain…

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