Ways to Increase Your Nonprofit Website’s Conversion Rate

Nonprofit websites serve a host of functions, but one of their most crucial is to convert visitors into donors. No matter how compelling, comprehensive or emotionally charged your website may be, it’s missing the point unless it’s optimized to deliver a high conversion rate. You…

Change Career Paths, Change Your Life: How These Decentralized Solutions are Bringing New Learning and Career Options to the Masses

Education after high school or college is crucial. Adults need to learn too, after all; learning and growing cannot be confined to the ages between zero and 24. Access to personal and professional development opportunities can affect the kinds of jobs people get and the…

Why Your Business Needs Video Marketing

StockSnap / Pixabay Video marketing is a crucial part of a marketing campaign. Video is more engaging, more memorable, and among internet users it is the most popular type of content you can post. By 2020 it is estimated that video will make up more…

Why Transparent Reporting Creates a Happy, Healthy Company Culture

Free-Photos / Pixabay A healthy culture is crucial to a successful business, as it influences everything from your customer service to your employee interactions in the break room. (If you’ve worked at a company with a toxic culture, you know how soul-crushing it can be.)…

How To Use Leadership Assessment To Grow Your Talent Pipeline

It is no secret that highly effective leaders are crucial for long-term success in any industry. Effective leaders build strong teams, inspire others to achieve goals, and engage team members to ensure continuous commitment to the organization and its overall objectives—which is linked to positive…

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