3 Popular Habits that Make You Unpopular with Customers

There are probably a million ways to improve customer experience in your organization, so where should you start? Before you do anything, think about this: Humans have a way of turning a nice idea into a complicated nightmare. Think of insurance – the idea of…

Define Your Customer Journey with CRM

Having a concrete understanding of your customer journey helps your marketing campaign on so many levels. In this blog, we’ll explain how you can define your customer journey with CRM. Why mapping out your customer journey is so crucial Leads tend to follow a similar…

20 Killer Copywriting Tips for Startups

How to Create Stronger Customer Relationships and Sell More With Your Business Copy These copywriting tips for startups are designed to help you improve your messaging on a shoestring budget. When you’re launching, the budget is tight. Every fork in the road can potentially mean…

B2B vs B2C Differences in Customer Service Interactions

Ever since we were kids, the impact customer service has had on our lives has been profound. Small children will beg their parents to go the local bakery or butcher shop – not because they have a craving for bread or steaks – but to…

What to Look for in a CRM Platform

How do you act on the data you have about your customers? That’s the problem that customer relationship management (CRM) tries to solve. There are lots of CRM tools out there, and it’s important to make sure you find one that’s suited to your needs….

4 Best Practices to Align Customer Success and Product Teams

Customer success leaders help drive an overarching strategy to ensure that customer success is a core pillar across the entire organization. When an organization is fully aligned around the success of current (and future) customers, it becomes easier to sign, work with, and grow these…

Which Customer Satisfaction Metric is Right for You?

Improving the customer experience is on the top of the list for most businesses. After all, happy customers have higher retention rates, higher lifetime values, and are more likely to share their positive experiences with friends and colleagues. In fact, most customers care about their…

What Are Cloud-Based Call Centers and Why Choose Them Over On-Premise Call Centers?

Businesses need to step up with the growing customer demands, optimize their existing IT ecosystem and migrate to a technology that can ensure seamless a customer experience which will retain customers in order to stay ahead of the complex competitive environment. Cloud based contact centres…

How to Make 2018 the Year for Net New Customer Growth

Every small business is looking to grow their customer base in 2018. An achievable goal, but you’ll need the right strategy. There are some New Year’s resolutions you stick to—and many more that fall by the wayside long before we reach Spring. And, If you’re…

You’re Doing It Wrong: Why Customer Service Is More Than A Cost Center

Image source: Pixabay.com Several years ago, I got my start in customer service in a call center for a major software corporation. I didn’t start at the top or even in the middle; I was a frontline technical support analyst. Over time, I advanced in…

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