4 Ways to Make Your ECommerce Customers Happy

Out of the starting gate, the goal of your eCommerce business is to draw customers to your online store and get them to click the buy button. ECommerce sites spend a lot of time and energy on these two important goals, but there is another…

What to Look for in a CRM Platform

How do you act on the data you have about your customers? That’s the problem that customer relationship management (CRM) tries to solve. There are lots of CRM tools out there, and it’s important to make sure you find one that’s suited to your needs….

Which Customer Satisfaction Metric is Right for You?

Improving the customer experience is on the top of the list for most businesses. After all, happy customers have higher retention rates, higher lifetime values, and are more likely to share their positive experiences with friends and colleagues. In fact, most customers care about their…

5 Golden Rules of Successful Selling

In the age of digitally native customers, selling has become more challenging while companies spend billions of dollars on sales teams. To close a deal, sales reps need to uphold to the golden rules of successful selling: Telling is not selling: talk less and listen…

Reduce Product Friction to Increase User Adoption and Retention

Wonder why customers aren’t using your digital product? It may be time to examine product friction. Product friction is anything that represents a barrier to user adoption or retention. From an overly complicated sign-up process to difficult-to-navigate menus, if too much friction exists, customers will…

Improve Customer Experience by Borrowing Ideas

Creativity is essential in our highly competitive business environment. As technology and options expand, customers’ expectations for higher value are always rising. Companies that use creativity to understand, anticipate, and exceed customer expectations are the companies that grow, keep jobs, and thrive. To win higher…

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