Can Your Business Benefit From Hiring A CDO? [Infographic]

The number of positions for chief data officer (CDO) has more than quadrupled over the last four years. As CDOs become more common, its important to understand their role and benefits they can bring to a business. One of the first CDOs was Cathryne Clay…

Why GDPR and GDPR-Compliance Matters

The GDPR, short for General Data Protection Regulation, is set to take effect in just a matter of weeks. Come May 25, recruiters around the world will need to take into account a new set of rules regarding the storage of EU-citizens’ personal data in…

Are You a Slave to Your Data? How Taking a Narrow View of KPIs Can Limit Growth

I’ll be the first to tell you that data is critical for proper digital marketing efforts. It’s crucial. Without numbers, goals and key performance indicators (KPIs), it’s impossible to know whether or not our efforts are producing the results we desire. Despite that, “more data”…

General Data Protection Regulation (GPDR) and Marketing

The General Data Protection Regulation (GPDR) is a new regulation enforced by the EU. It aims to strengthen data protection for EU residents and anyone who uses EU services. The GDPR replaces the data protection directive from 1995 and will come into effect on the…

Why Bad Data Sabotages Your Sales

Data is the fuel that drives successful marketing, especially as the world becomes more customer-centric. But not all data is created equal. There is a difference between good and bad data, and the costs for using bad data are higher than you might think. Data…

5 Steps Recruiting Departments Can Take to Prepare for the GDPR

The General Data Protection Regulation (GDPR) is set to come into force in May 2018 and it is up to businesses to ensure that they are compliant with the new rules. The regulation is being brought in to ensure that companies better protect the personal…

A Primer On Predictive Analytics: How To Predict Future Customer Behavior

The abundance of data generated in recent years — by individuals and businesses — means we no longer have to make haphazard business decisions and ‘hope for the best’. Now, we can employ more systematic and deliberate measures. At a point, the problem was how…

What to Look for in a CRM Platform

How do you act on the data you have about your customers? That’s the problem that customer relationship management (CRM) tries to solve. There are lots of CRM tools out there, and it’s important to make sure you find one that’s suited to your needs….

The Facebook Algorithm: The Basics and How to Work With It

geralt / Pixabay Like all algorithms, Facebook’s collects a certain amount of data and analyzes it before stabilizing performance and delivering the best results. So, while your ad sets are in this “learning phase,” you may see fluctuations in performance, which might make it tempting…

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