What is a Satellite Media Tour and Should Your Brand Do it?

A Satellite Media Tour (SMT) is an efficient Public Relation tactic to deliver your story to television, radio or online audiences through live studio or a remote location anywhere in the world. Live Interviews are one of the most direct and cost effective ways of…

5 Tips for Giving Effective Feedback

Feedback is a skill! All great performance is shaped by good feedback, but how we deliver that feedback may impact our future ability to influence others in a positive way. Great leaders are intentional about how they deliver information about performance and realize the effective…

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