How To Write Meta Descriptions

Last week we asked the question “Should You Re-write Your Meta Descriptions”. This week, we’re going to talk about how to write a great meta descriptions. What Is A Meta Description First, a quick review. The meta description is part of the HTML code of…

How Can Job Descriptions Be More Gender Neutral?

Langauge within job descriptions is an issue, whether we realize it or not. You put up a job ad but get 90% male applicants. This is because the wording you have used is aimed at males only. We need to take far more care and…

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