Reduce Product Friction to Increase User Adoption and Retention

Wonder why customers aren’t using your digital product? It may be time to examine product friction. Product friction is anything that represents a barrier to user adoption or retention. From an overly complicated sign-up process to difficult-to-navigate menus, if too much friction exists, customers will…

Blockchain Not Just For Bitcoin

Everyone has heard of Bitcoin more from the astronomical value it has gone up to. The digital currency which was born in 2008 is well known that the currency is virtually untraceable as it’s encrypted by in a way which makes Freud almost impossible. Bitcoin…

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