4 of These 5 Failed Startups Had This in Common

As a business writer, journalist, graphic designer, and digital marketer, I’m often courted by clients looking to get the “most bang for the buck” as the saying goes. Consequently, during the Dot Com days of the late 1990s and early 2000s, I was often hired…

The Top Social Media Tools To Make Your Business More Productive

A company focused on the newest developments in the digital world is often as good as the tools it is using. No matter how argumentative a debate can go, the truth that software tools allow businesses to streamline their workflow and increase their productivity is…

Customer Relationships That Make Peoples Lives Better [Podcast]

https://www.landscapedigitalinstitute.com/wp-content/uploads/2018/03/Ep90FinalAuph.mp3 Episode 90 of Landscape Digital Show reveals why entrepreneurs Richard Branson and Steve Jobs focus on customer relationships to make peoples lives better. I recently listened to an interview with Richard Branson about his journey to becoming a self-made billionaire. He admits to having…

B2B Digital Transformation – A Primer for 2018

B2B digital transformation demands a lot of businesses. Rapidly evolving technology has forced companies to adapt quickly without always knowing the outcomes. For B2B marketers and new entrepreneurs, it’s important to understand not only the definition of terms like IoT and blockchain. We need to…

Get Organized: 7 Digital Files You Must Delete Right Now

Digital clutter can be a huge headache, create stress, and stop your productivity in its tracks. That’s why I teamed up with Bynder for Get Organized and Be Productive Month (GO Month) to share actionable tips and tricks (here and here) you can use to…

Get Your Schedule Under Control Once and For All

Falling asleep at work? See how your hours compare to leaders at other digital agencies. At my last two agencies, I could expect to work 50-65 hours a week regularly. And the data shows I’m not alone. According to a survey I conducted on my…

Which is Best: In-House or Outsourced Digital Marketing?

Many organizations believe the only way to achieve their digital marketing goals is by building an in-house team that is familiar with their brand’s mission and vision. But if your company doesn’t already have this team in place, finding the right people is not an…

Reduce Product Friction to Increase User Adoption and Retention

Wonder why customers aren’t using your digital product? It may be time to examine product friction. Product friction is anything that represents a barrier to user adoption or retention. From an overly complicated sign-up process to difficult-to-navigate menus, if too much friction exists, customers will…

Blockchain Not Just For Bitcoin

Everyone has heard of Bitcoin more from the astronomical value it has gone up to. The digital currency which was born in 2008 is well known that the currency is virtually untraceable as it’s encrypted by in a way which makes Freud almost impossible. Bitcoin…

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