Time for a Major Disruption

Disruption from a Marketing Standpoint Once a quarter, I turn to this topic and think of something “big” I could do to get people’s attention. More thought and effort is needed to make a difference today. Today, as I write this, I am thinking through…

7 Skills Transformational CMOs Must Possess

In the age of disruption, marketing leaders can no longer rely on “the way it’s always been done.” As markets change and customer expectations evolve, CMOs must change and evolve with them. Organizational restructuring, cross-department collaboration, cohesive digital strategies and systems—these responsibilities fall to the…

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