5 Signs Your Invoice Won’t Get Paid on Time

rawpixel / Pixabay Getting paid as a small business owner can be a bittersweet experience. While it does, in fact, represent payday, it’s not always easy to track down payments from clients. In fact, it’s estimated that about 16% of all work small business owners…

3 Examples of How – And Why – Social Responsibility Marketing Works

Why does your business exist? If your answer is to sell products and services, sorry, but you’ve failed this one-question exam. Of course you get into business to make money and be successful, but if that’s your only goal, your audience will sniff out your…

Photo of Hermit Crab Using a Human Skull As a Shell Actually Shows Art Sculpture

Does a viral image actually show a real hermit crab using a human skull as a shell? No. A misleading photo purportedly showing a crab using a skull for a shell actually shows a realistic art sculpture. According to Snopes, the misleading image has been…

AdTech Companies for Publishers to Connect with at IAB

PublicDomainPictures / Pixabay This is sponsored content provided by Inboundment and does not constitute the views or opinions of Business 2 Community. New terminology has emerged in the interactive advertising space: ad tech or advertising technology. The demands of the 21st century, an age where…

4 Keys to Marketing Operations Success

What does “best practices” in Marketing Operations (MO) look like, and how do industry-leading companies operate and integrate this highly valuable function? We polled more than 80 marketing leaders to find out. Key FindingsFour factors that survey participants say have contributed significantly to their MO…

Deutsche Bahn’s Talent Acquisition Strategy

This week we’re speaking to a global mobility company that does so much more than just operating trains. With hundreds of thousands of employees globally, Deutsche Bahn has recently launched a very honest employer brand campaign. We chat with Kerstin Wagner, Head of Talent Acquisition…

Best Practices For SEO In Your Content Marketing

What does SEO have to do with content marketing? It’s a question that you may find a client asking you. At first glance, it’s a perfectly reasonable question too. SEO has long been seen as part of what brands do to reach the top of…

The One Thing HR Doesn’t Want To Have To Talk To You About [Infographic]

As a business professional your appearance matters. It shouldn’t matter but it does. How you present yourself says a lot about your goals and ambitions as well as the respect you have for your job and your coworkers and clients. We all know you shouldn’t…

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