‘Avengers: Infinity War’ Crosses $1 Billion Worldwide In 11 Days

Thanos does it again! Marvel Studios’ Avengers: Infinity War is going to cross the $1 billion mark at the global box office today in a record 11 days. A record which was previously held by Disney’s mammoth Star Wars: The Force Awakens, which headed a…

6 Approaches to Press Release Success and PR Growth

Does your press release read more like a boring book report? From headline to call to action, you have under a minute to impress a journalist with your press release since they comb through so many on a daily basis. Don’t end up in the…

Main Street Over Wall Street: Small Businesses Create Better Jobs

We’ve all heard it before: Small business are the backbone of the US economy. But what does it mean? The most recent data shows more than half of US workers are with firms with more than 500 employees, and that number is rising. And we’ve…

How Do You Get Your Boss On Board with Employer Branding?

Does your company ignore employer brand? Does your boss still think it is just a marketing buzzword? If your answer is yes to any of those questions then keep reading! Employer branding has proven to be imperative to the recruitment strategies of companies worldwide. But…

5 Signs Your Invoice Won’t Get Paid on Time

rawpixel / Pixabay Getting paid as a small business owner can be a bittersweet experience. While it does, in fact, represent payday, it’s not always easy to track down payments from clients. In fact, it’s estimated that about 16% of all work small business owners…

3 Examples of How – And Why – Social Responsibility Marketing Works

Why does your business exist? If your answer is to sell products and services, sorry, but you’ve failed this one-question exam. Of course you get into business to make money and be successful, but if that’s your only goal, your audience will sniff out your…

Photo of Hermit Crab Using a Human Skull As a Shell Actually Shows Art Sculpture

Does a viral image actually show a real hermit crab using a human skull as a shell? No. A misleading photo purportedly showing a crab using a skull for a shell actually shows a realistic art sculpture. According to Snopes, the misleading image has been…

AdTech Companies for Publishers to Connect with at IAB

PublicDomainPictures / Pixabay This is sponsored content provided by Inboundment and does not constitute the views or opinions of Business 2 Community. New terminology has emerged in the interactive advertising space: ad tech or advertising technology. The demands of the 21st century, an age where…

4 Keys to Marketing Operations Success

What does “best practices” in Marketing Operations (MO) look like, and how do industry-leading companies operate and integrate this highly valuable function? We polled more than 80 marketing leaders to find out. Key FindingsFour factors that survey participants say have contributed significantly to their MO…

Deutsche Bahn’s Talent Acquisition Strategy

This week we’re speaking to a global mobility company that does so much more than just operating trains. With hundreds of thousands of employees globally, Deutsche Bahn has recently launched a very honest employer brand campaign. We chat with Kerstin Wagner, Head of Talent Acquisition…

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