Why Bad Data Sabotages Your Sales

Data is the fuel that drives successful marketing, especially as the world becomes more customer-centric. But not all data is created equal. There is a difference between good and bad data, and the costs for using bad data are higher than you might think. Data…

Crucial Data Science Trends CEOs Need to Know In 2018

Data is the fuel that drives the engine of today’s businesses. Every process and workflow is aided by insights gleaned from data, which becomes increasingly available with each passing day. Now that the Internet of Things is upon us, it’s possible to collect data on…

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