There Are Balls and Strikes – How Do You Make the Right Call?

Far too often in email, retail marketers take the ‘one-size-fits-all’ approach to promote new products. They pick the biggest trend of the season and promote it relentlessly to everyone. Unfortunately, this strategy of honing the most popular item of the moment can be a huge…

3 Easy Ways to Make Your Marketing Emails Highly Effective

Email marketing has long been the crown jewel of digital marketing; for all the advances we’ve seen in social media and targeted ad-buying, email is still the most effective way to reach out directly to consumers. It’s no surprise, then, that so many marketers still…

6 Tips to Improve Your Amazon Email Subject Lines

You’ve carefully crafted your email content, personalised it, kept it short and to the point. You’re providing valuable information to your Amazon customers and are perfectly poised to get that all-important seller feedback or Amazon product reviews. But… All that effort can be in vain…

How Visual Content Can Improve Readership of Your Brand’s Emails

An email marketing strategy is still one of the best ways your personal brand can connect with your audience in a meaningful way. The type of communication is important for increased sales and return customers. You can grab their attention through strong visuals that are…

A Step-by-Step Guide to Creating Engaging Emails for Your eCommerce Brand

Often overlooked, email marketing can be a game-changer if used correctly. Surveys indicate that it can drive up to four times higher ROI than other channels like social media. Part of the reason why this platform is so effective is that potential customers are already…

4 Tips to Becoming a Killer Data-Driven Marketer

At a recent conference, I spoke with a young email marketer who was relatively fresh to the job. He told me he had heard other speakers talk about using data to enhance email programs and wanted to know where the best place to start was….

5 A/B Testing Tips for Click-Worthy Subject Lines

Nearly half of email recipients decide whether to open or discard an email based on the subject line alone. If your subject lines aren’t compelling, they could be overlooked, ignored or (gasp) sent straight to the trash. How can you be sure you’re getting through…

How to Grow Your Email List (It’s Easier Than You Might Think)

Asking for an email address can feel like pulling teeth. People hold onto their email addresses like gold. They fear handing it over to companies because they don’t want to be bombarded with sales offers or promotional emails that aren’t interesting. Instead, they want value….

4 Email Marketing Mistakes You Might Be Making

Successful email marketing tips and tricks are everywhere, yet even with the plentiful resources and the availability of marketing software, mistakes can still be made. The little–but sometimes big–mistakes are often avoidable. Take a look at these 4 mistakes businesses commonly make when building and…

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