What’s the Best Employer Branding Technology?

To implement your employer brand strategy you need to have the right tools in place to allow your culture to flourish and allow your employees to become genuine advocates for your business. So is it all about maximizing your proficiency on social media? Or is it more…

10 Smart Ways To Strengthen Your Employer Brand

geralt / Pixabay Employer branding is at the heart of any great recruitment strategy. A strong employer brand can be a powerful business tool, a public image that tells the story of a companies values, mission and culture to potential candidates and gives your company…

3 Ways to Find Employer Brand Data Online

How do you measure your employer brand? That’s a question we get to ask a lot, and the answer seemed to differ every time. So we did some thinking. The final result is this little (or maybe BIG) project that we’ve been working on for…

How to Measure the ROI of Your Employer Brand

Calculating the return on investment of your employer brand has notoriously been very tricky. The value and impact of your efforts can be hard track. Therefore justifying investing your company’s time, money and resources on your employer brand to your boss becomes a real issue. As…

How Do You Define Employer Branding?

Employer branding is critical to the recruitment process. Companies need to differentiate between their consumer brand and their employer brand if they genuinely want to attract the right candidate for them, as well as engage their existing employees. But before we go into the nitty-gritty…

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