Influencer Marketing Metrics To Measure In Your Next Campaign

Likes, comments, engagement rates, growth rates, website traffic… do you sometimes feel lost in the maze of influencer marketing metrics, unable to find a path to your desired goal? Influencer marketing is growing up so quickly that marketers often struggle to set a course through…

Stop Making Excuses for Poor Marketing Measurement

Today’s soaring consumer expectations are forcing marketers to rethink their engagement strategies and how their efforts are measured and optimized. It’s no longer enough to focus on individual channel performance and last-click attribution. These approaches not only create siloed and duplicated reporting, but also neglect…

How to Keep Employees Engaged with Your Business

12019 / Pixabay We talk about customer engagement all the time. But what about keeping your employees engaged? While you definitely want to make sure your audience remains interested in your brand, it’s also important to encourage employee engagement. Otherwise, you could end up floundering…

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